Land Rover Debuts Exciting New Factory Customization Options

HOFFMAN ESTATES, Ill. - May 3, 2013 - PRLog -- Soon, interested buyers will be able to configure the Land Rover of their dreams at Land Rover Hoffman Estates (http://www.landroverhoffman.com/dealership/about.htm). The revered English manufacturer of rugged off-road vehicles is now planning to offer more customization options for those who want it all. This will run the gamut from cosmetic modifications, to performance enhancements, to off-roading accessories, and even comfort and convenience features inside the cab.

Land Rover director of design Gerry McGovern told CarAdvice that the Land Rover design team is working on coming up with new options and custom accessories. Land Rover is concerned with offering customers with the best options to customize their vehicles. While many manufacturers of aftermarket parts and accessories already cater to enthusiasts of the iconic off-roaders, the English automaker would rather drivers have the option of choosing genuine manufacturer parts for superior fit, finish, and compatibility.

McGovern went on to add that, “A lot of companies in Britain and other parts of the world, in Europe and Germany, take our vehicles and they dress them, they do a lot of cosmetic things to them. I find it slightly irritating because they always make them look slightly worse and yet they charge the consumer an extra $15,000 – $20,000 for them.” With the new program of genuine Land Rover customization, those who want something personal and special will be able to get it directly from the factory.

Land Rover also wants to be able to provide genuine aftermarket accessories for another reason: most aftermarket modifications void the factory warranty. Land Rover wants to help customers preserve their vehicles and help protect the investment they’ve made with the factory warranty. With genuine Land Rover parts and accessories, those drivers looking for a custom look or extra performance will soon be able to find the customizations they’re looking for while preserving the warranty coverage they expect.

To find out more about potential Land Rover factory customizations, interested buyers can contact Land Rover Hoffman Estates at 888-807-7598. Currently available Land Rover accessories and parts (http://www.landroverhoffman.com/parts/index.htm) can also be found at the Land Rover Hoffman Estates parts center.