Protégé PR launches viral campaign for 76 Degrees West Band new single featuring Raheem DeVaughn

HOUSTON - May 2, 2013 - PRLog -- Houston, TX, May 1, 2013 - Protégé PR has been appointed over the viral public relations campaign for 76 Degrees West Band's latest single "Something", featuring recording artist Raheem DeVaughn.

Protégé PR will be responsible for repositioning from  previous messaging, focusing on interactive messaging and marketing on the hit single "Something".

The goal is to create a viral social media campaign via Facebook, YouTube, Twitter, etc.  that would enable targeted demographics of Nu Jazz/Funk and R&B music lovers between the ages of 18 and 34, while providing a platform to engage a  way to a large number of fans/listeners.

Additional media strategy including press distribution to an expansive network of music media  publishers throughout the Web, allowing the single to be exposed to a vast audience of radio and the general public.

This Rising band has played behind numerous national acts such as Sax Man Jimmy Sommers, Grammy Award-Winner Gordon Chambers, Eric Darius, Allyson Williams, and Angela Johnson. The R&B/Jazz/Funk band has been lighting up stages across the U.S. since 2001. This band is swiftly evolving into one of the most memorable sounding bands hitting the industry. Now they are set to soon release their 2nd CD and new single "Something" featuring Recording Artist Raheem Devaughn!

The single, "Something" is the perfect blend of Raheem  DeVaughn's  soulful vocal quality and the 76 Degrees West's memorable soul-infused R&B music. It’s a smile-inducing song that rejoices in the joy that a solid relationship provides.  Currently in rotation at WRSV-FM, WFXE-FM, KNDA-FM, WIIZ-FM, KBTT-FM, and WHUR-FM.  Visit the band's website at www.76degreeswestband.com.