Supportkids Services Refreshes Brand and Updates Logo

AUSTIN, Texas - May 1, 2013 - PRLog -- Austin, Texas — Supportkids Services, Inc., a private child support collection agency and advocate for custodial parents, announces it has completed its brand enhancement phase, which is designed to better reflect the company’s mission.  The impetus for the enhancements grew from a concerted effort to provide the Supportkids’ client base a sense of stability after several monumental changes, and to increase client education and participation through social media.

Supportkids’ rebranding efforts include:

·          Logo: Redesigned logo features subtle changes, including a modern color palette and contemporary font. The redesigned logo is intended to communicate that Supportkids Services continues to offer decades of knowledge and experience while at the same time being more current and relevant.  

·         Website: The renovated site is designed to enhance the user experience with streamlined navigation, cleaner design, new features such as online signature capabilities, and access to more tools and resources. Further, the new site showcases articles, commentary, etc. and an interactive feature called Ask the Experts.

·          Social Media Engagement: Supportkids now has two active platforms, Twitter (www.twitter.com/Supportkids) and Facebook (www.facebook.com/Supportkids) offering additional support to thousands of clients.

“The updated logo symbolizes our growth as a company,” said Rob Feito, Chief Executive Officer. “The fresher, cleaner look is consistent with our streamlined website and updated application process.”

Learn more about Supportkids Services and how the organization helps custodial parents collect their child support by visiting Supportkids.com.  

About Supportkids Services, Inc.

Supportkids Services, Inc. is the largest private child support collection agency in the country. With clients all across the nation, Supportkids Services, Inc. works to fulfill its mission to make a difference for families struggling with the collection of child support. For more information, visit the company's website at www.supportkids.com or call 1-800-691-KIDS.