Marketing Often Suffers when IAQ and EH&S Business Owners Wear Too Many Hats

PEORIA, Ariz. - April 30, 2013 - PRLog -- The vast majority of indoor air quality (IAQ) and environmental, health & safety (EH&S) firms across the United States are small to midsize businesses. For many of these companies, it is not unusual for the entire workforce to consist of anywhere from one to ten employees.

In many of these smaller firms, each employee is tasked with caring out many duties.  These tasks range from responding to existing customers’ needs to ensuring the company’s daily business needs are addressed.  Mixed in with all these duties is marketing the business to ensure the company remains viable and doesn’t suffer large fluctuations in business.

For many small business owners, wearing so many hats can be a real challenge and for some, marketing and business development functions far too often get pushed to another day as they work hard to keep customers happy.  “The problem with this scenario is that companies that operate like this often have extreme peaks and valleys in their business,” reported Paul Cochrane, President of Cochrane & Associates, LLC, a leading IAQ and EH&S marketing consulting firm.  “For many of these firms, growing their business ends up taking a back seat to satisfying and responding to existing customers’ needs.  When this occurs, 9 out of 10 times the marketing efforts of the business suffer, and this is what leads to people wondering two months later why the phone isn’t ringing.  Cochrane & Associates and our IAQ Video Network provide marketing services for firms of all sizes in the IAQ and EH&S industries.  Our marketing services are affordable even for small companies and they allow business owners and managers to do what they do best; running their businesses while ensuring that marketing their companies isn’t being neglected.”  

Professionals in the IAQ, lead, asbestos, mold, industrial hygiene, health & safety, HVAC, remediation and associated markets can request more information about growing their companies by visiting http://www.cochraneassoc.com or contacting info@cochraneassoc.com and (602) 510-3179.  

About Cochrane & Associates, LLC & the IAQ Video Network
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the driving force behind the IAQ Video Network.