Written by freelance copywriter and journalist Kristen Fischer, When Talent Isn’t Enough includes stories, tips and advice from successful web developers, graphic designers, artists, bloggers, journalists, speakers, writers, and other creative professionals who have made a prosperous living doing what they love. Fischer wrote the book in order to provide solid business advice geared specifically for creative people, who often think their talent can sustain a business or do not deploy proven business practices.
“The book is like Business 101 for creative professionals,”
“I combined that with solid business know-how to deliver a concise book that translates business jargon into easy-to-understand information—
The book gives moonlighters and freelancers advice on how to:
• Select a viable, legitimate business model based on your individual needs
• Market yourself alongside seasoned pros, in-house talent and established agencies
• Understand the legalities of doing business
• Overcome challenging situations with clients
• Manage accounting and bookkeeping
• Embrace self-promotion as a solo professional
• Cultivate lasting client partnerships
• Improve innate skills and expand professional development
• Run a profitable, fulfilling business
When Talent Isn’t Enough will resonate with anyone who has ever dreamed of having, or who has already launched, a side gig or full-time business. It will make the complexities of running a business less daunting and more enjoyable, uniting creative professionals with a solid foundation that will stand the test of time.
The book is available in stores nationwide, and on Amazon.com.
About David Geer: David Geer is a technology writer and journalist who has written for publications including InformationWeek, ComputerWorld and CSO (Chief Security Officer). He is a graduate of Lake Erie College. Visit www.davidgeer.com for more information.
About Kristen Fischer: Kristen Fischer is a copywriter and journalist who has written for publications including Writer’s Digest, New Jersey Monthly and MediaBistro. She is a graduate of the Richard Stockton College of New Jersey, a Certified Professional Resume Writer (CPRW) and a host at Freelance Radio. Visit www.kristenfischer.com for more information.
WHEN TALENT ISN’T ENOUGH: BUSINESS BASICS FOR THE CREATIVELY INCLINED
by Kristen Fischer / Career Press
David Geer / firstname.lastname@example.org
or Hannah Auerbach, Newman Communications:
Praise for When Talent Isn’t Enough:
"If you're creative and want to build a business around your talents, then you have to read Kristen's new book. It provides a clear path for taking your talent and turning it into a full-time career."
--Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success
"Kristen Fischer's book is crammed with practical, road-tested tips, strategies, and real-world examples for creating a successful solo business. If you want to start earning more doing the work you love for clients who truly value your worth, read and apply the information in this wonderful guide."
--Ed Gandia, coauthor of The Wealthy Freelancer, founder of the International Freelancers Academy
"Kristen has written an essential and timeless knowledge resource for the freelancing community."
--Von Glitschka, illustrative designer, author of Vector Basic Training
“Many talented creatives flop at freelancing because they don’t know how to bid on a project, negotiate a contract or manage client expectations. Kristen Fischer is on a mission to ensure you don’t become one of them. By the time you’re done reading this smart, comprehensive guide, you’ll be a lean, mean business machine.”
--Michelle Goodman, author of The Anti 9-to-5 Guide and My So-Called Freelance Life