Since videos can combine images, motion, music, voice, and even text, it provides for highly engaging content. For example, a two minute video from a product manufacturer could show a customer how to correctly use a product that would otherwise take pages of text to explain. Few customers, if given the choice, would rather spend 15 minutes reading pages of instructions instead of watching a concise 2 minute video. Likewise, it is much easier to inform a potential customer of what makes the IAQ consulting services of one firm superior to those of others.
Fortunately, today it is more affordable than ever to create and upload videos and online videos are one of the fastest growing trends on the internet. One company that has been on the forefront of helping IAQ and EH&S firms create videos is the IAQ Video Network. Paul Cochrane, the President of the IAQ Video Network and Cochrane & Associates shared a few tips regarding online videos:
When a company is ready to create an online video there are few simple rules to keep in mind for most videos, they include:
• Keep it short - concise 2 to 3 minute videos which get to the point and build trust are typically more successful than longer videos.
• No talking heads - videos that show a person sitting behind a desk and talking for several minutes will quickly lose viewers.
• Content - online videos need to provide value to the viewer, unique and educational content leaves a lasting impression.
• Contact Information - be sure to include all of your company's contact information in the video, surprisingly this is sometimes forgotten.
Industry professionals can learn more about marketing their IAQ, EH&S, HVAC, IH and environmental businesses by contacting firstname.lastname@example.org, visiting http://www.cochraneassoc.com or http://www.IAQTV.com, and calling (602) 510-3179.
About Cochrane & Associates, LLC & the IAQ Video Network
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, HVAC, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the driving force behind the IAQ Video Network.