now TV further expands distribution footprint to Singapore

April 30, 2013 - PRLog -- PCCW (SEHK:0008) – HONG KONG, April 30, 2013 – now TV, Hong Kong’s largest quadruple-play pay-TV provider, has reached an understanding to enter into an overseas content distribution agreement with StarHub, Singapore’s biggest broadband Internet and cable TV operator.

With now TV’s upcoming co-operation with Starhub, its footprint will be further expanded to cover Singapore, in addition to its recently announced distribution plans to Malaysia, Thailand and US, reinforcing its position as a major international player.

This collaboration means StarHub customers will be able to enjoy premium Chinese-language programming from now TV on Demand, now Baogu Movies, now Mango and now HaiRun channels:

Ÿ          now TV on Demand features an array of high quality and  popular self-produced Cantonese lifestyle programs including One Life One Earth, Chef Corner, You are the Queen, and up-to-date entertainment news programs such as Station 102.

Ÿ          now Baogu Movies, a movie channel jointly launched by now TV, Huayi Brothers, Peter Chan’s Shine Focus, and Edko Films, showcases first-run Hong Kong movies and Asian blockbusters, exclusive behind-the-scenes, first-class short films, and related interviews. Viewers can also enjoy the excitement of movies whenever they like via the now Baogu Movies on Demand.

Ÿ          now Mango, a joint venture between now TV and Hunan Broadcasting System, is not to be missed by anyone looking for a close encounter of the A-list artistes from the region – Aaron Kwok, Faye Wong, Mayday and Jang Keun-suk are just some of the stars appearing on its top-rated variety shows, including Happy Camp, Make progress Everyday and World of Women.

Ÿ          now HaiRun, launched by now TV and Hairun Media and Entertainment Group, offers critically acclaimed and award-winning Chinese drama series which feature actors and actresses including Sun Hong-lei, Betty Sun Li, Dayo Wong Chi-wah, Maggie Cheung Ho-yee, and Joyce Tang Lai-ming.

Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “Singapore is one of the most important Chinese-language markets in our overseas distribution roadmap and we are glad to have StarHub, the largest pay-TV operator in Singapore, as a partner. We are excited that more and more viewers globally can experience our top-class Chinese-language entertainment, movies and drama series.”

Ms. Lee Soo Hui, Vice President of Media Business Unit, StarHub, said, “We are excited to work with now TV, Hong Kong’s leading pay-TV operator, to showcase even more exciting content from Hong Kong on our platform. The partnership with now TV augments StarHub TV’s comprehensive range of Asian lineup and reinforces our leadership in Asian content. We are confident the now Baogu Movies that showcases the hottest movies with exclusive behind-the-scenes footages and related interviews, will be well-received. Similarly, now Mango’s top-rated variety shows showcasing Asian superstars will be a hit with the Singapore audience. In addition, Singapore’s viewers would be happy to note that the highly-popular lifestyle programs on now TV On Demand not only offer them flexibility in their viewing schedules, they will be aired in the original Cantonese language.”