The Rise of Mobile in Sports Marketing

Fans no longer have to sit on the sidelines rooting for their favorite team; they can get into the game with the latest fan engagement trends in mobile marketing.
 
April 29, 2013 - PRLog -- Concordia University, St. Paul, a liberal arts university in St. Paul, Minnesota, shares information on the rising mobile trend in sports marketing.

CSP released an article titled, "The Rise of Mobile in Sports Marketing," which you can find here: http://online.csp.edu/blog/business/the-rise-of-mobile-in-sports-marketing

"Sports teams are engaging fans through mobile marketing for customized interactions during the game and throughout the season. Collegiate athletic departments are utilizing this marketing platform to build broader fan support across their athletic teams for greater fandomania. And, with nearly half of all people ages 18 to 35 following a sports team and 35 percent actively commenting via social media, mobile marketing has become a sports marketers dream," states CSP.

About CSP:

Concordia University, St. Paul (CSP) is a Christian liberal arts university, one of 10 operated under the auspices of the Lutheran Church—Missouri Synod. Our student-centered focus creates a caring, supportive and energetic environment, making the university a place that stands out for its warmth, character and academic strength.
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