What small businesses are lacking- IDENTITY

ATLANTA - April 28, 2013 - PRLog -- So you're starting a business or an active one for a couple of months or years, what are you doing to gain customers. Not everything will work out at once so how do you manage to stay afloat. If anything, you probably started with an office space or retail space with your desk and name on the door, an ad on the newspaper and expecting customers to jump right to your office, WRONG!

As a customer, we want to feel that you know who you are and capable of showing who you are. Your identity to the pubic is very crucial. It starts from you, the employees, paperwork, receipts, business cards and more. Remember everything has to be coherent and falls in line with what the business is about. Show me a concept, if you are a restaurant, I want to see your name of menus, aprons, checks, signage, and sometimes napkins. You can't have, for example, a blue business card, but your letterhead is green, or your signage says "Compass Effect " but sells fishing poles, you know.

So here's how this needs to be done, pull out your pen and paper and start writing down what you want to portray to customers, your IDENTITY, what will make them remember me, recognize my business faster, what am I offering better than my competitors.One way to show that you mean business to customers is by having the most authentic Corporate Identity. This package varies for each different companies, but the main components tend to be logo, business cards, letterhead, envelopes and brochures.

All of those things need to go hand in hand, and each of them must be a representation of your company and corresponds exactly to what your products/services that you offer to customers. Some of the design services for that Corporate Identity package can be accessible through your local graphic design firms, not freelancers, or your son that thinks he can play around with Adobe Photoshop on the computer, your company needs expert designers with reputable companies that can help improve your company's identity and more.