Author Throws Down the Gauntlet to Bring Back Great Customer Service

CHICAGO - April 26, 2013 - PRLog -- Throwing Down the Gauntlet to Bring Back Great Customer Service

Author Perry Ludy Follows His Award-Winning Business Management Book “Profit Building: Cutting Costs Without Cutting People”  with “No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service,”  Taking a Fresh Approach While Providing Practical Tips to Dramatically Improve Customer Service in Any Business or Organization

 Chicago, Illinois, April XX, 2013 – Author, entrepreneur and speaker, Perry J. Ludy announced  his new book, No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service, a business fable that puts a fresh spin on improving customer service. The book introduces new concepts that can be implemented immediately to engage and reward employees. To view a video or purchase the book, visit http://leavealizard.com/. No Lizards in My Shoes also is available on Amazon.com (http://www.amazon.com/No-Lizards-In-My-Shoes/dp/097423681...) and BarnesandNoble.com (http://www.barnesandnoble.com/w/no-lizards-in-my-shoes-pe...).

Based on Ludy’s experience at a resort in Aruba, No Lizards in My Shoes tells the story of Larry, a lazy lizard, and the older, wiser Lizard Wizard who teaches Larry the secrets of improving customer service based on the initiative of individual employees. The wizard takes Larry on a journey through time to explore and observe the development of customer service dating back to the Stone Age. Larry transforms into the Lizard Wizard of Customer Service as the sage wizard passes away.  The moral of the story is that individual employees can be empowered to become a “Lizard Wizard of Customer Service” in their own company or organization.

No Lizard in My Shoes introduces two concepts, GEMS (Great Employees Managing Service) and TIPS (Targeted Incentive Pay Scenarios). Companies that implement these innovative initiatives experience dramatic improvements in customer service and have a continuous reward program in place for employees who step up their efforts.

Ludy’s previous book, Profit Building: Cutting Costs Without Cutting People, sells worldwide and has been featured on radio and television programs, including CNN, CBS, BET, Bloomberg TV, CNBC-Europe and the BBC, as well as in many publications, such as Harvard Management Update, Entrepreneur, Bottom Line Business, Black Enterprise, USA Today, Association Trends, Internet Works, The Atlanta Tribune and The Washington Post.

About The Author

Perry Ludy is an author, senior executive, and business consultant with 30 years of experience with leading corporations, including PepsiCo and Procter & Gamble.  He wrote No Lizards in My Shoes as a fable to help people understand in a simple way that outstanding customer service does not have to be difficult or overly complicated; and that the benefits include creating an engaged workforce, a higher level of productivity, and a stronger bottom line. He is the award-winning author of Profit Building: Cutting Costs Without Cutting People, which is translated into several languages and sold worldwide.  Ludy currently lives in Chicago with his wife, Lynda.