Drachman and Ivacs Launch AlphaSegment to Financial Industry

BOSTON - April 26, 2013 - PRLog -- Two of the financial industry's most-credentialed and experienced marketing communications professionals combined their talents this week to form AlphaSegment Creative Financial Marketing at http://alphasegment.com/ .

Their new creative platform is designed to provide asset managers and financial advisors in the $3 billion in assets and under category with a breadth of services generally available only to much larger firms. "We're asking companies if their web marketing presence is working as hard as they are," said award-winning graphic designer, Zita Ivacs. "Their one word answer is 'no.'"

Journalist and Series 7 Registered Representative, John Drachman, who has written marketing materials for scores of leading financial firms, added, "Our goal is to help firms explore the world of the possible for their brand identity and thought leadership strategies. Selling financial services isn't just about selling products anymore. It's about presenting better ideas."

Emphasizing that marketing content has gotten more cost-efficient, Mr. Drachman noted that AlphaSegment will provide a single resource for financial firms to optimize their web sites, refresh their brand identity, write and design thought leadership content, execute email campaigns and score leads all under one roof.

"Whether a money manager needs a PowerPoint presentation or a full refresh of their corporate identity," Ms. Ivacs added, "AlphaSegment is ready to help brand their business for the bottom line."

"Understanding is the key to relationship building," Mr. Drachman said. "Better communications can expand a firm's business growth horizon, too. The result: greater brand recognition, more robust client acquisition, and measurable results."

For financial firms to start building a better story around their core competencies, the AlphaSegment team created a guide called "Overcoming the 4 Myths of Financial Marketing," that's available for download at http://alphasegment.com/resources/