Deluxe MediaCloud Receives Pick Hit Award at NAB 2013

NYACK, N.Y. - April 25, 2013 - PRLog -- Las Vegas – Deluxe MediaCloud the revolutionary cloud-based playout platform from Deluxe Entertainment Services Group Inc., received a Pick Hit award from Broadcast Engineering, one of only 33 presented, at NAB 2013, the world's largest electronic media show.

Pick Hits are amongst the most prestigious technical awards given at NAB. A panel of independent judges tours the show floor for three days looking for innovative products and technology. The judges make their selections based on several criteria, including the product’s capacity to bring technical and financial improvements to a facility’s operation. Broadcast Engineering’s editors and publishers are not involved in the selection process.

MediaCloud’s significant benefits include reduced upfront infrastructure, technology and staffing costs that result in considerable savings and a quicker path to profitability. It combines cutting-edge IT technologies and state-of-the-art media tools to provide a next-generation cloud-based playout, media asset management and delivery platform.  MediaCloud facilitates very fast time-to-launch while enabling broadcasters and content owners to fully exploit rights for brands and major events.  This new playout model brings a new way of broadcasting, with the potential to interface to media assets and create a television station anywhere in the world.

MediaCloud delivers to any broadcast format, with a very high service quality from a highly resilient infrastructure.  Robust system and data security levels rival those found in major banks and military operations. Full disaster recovery is implicit within the service offering.

Alec Stichbury, Chief Technology Officer, Deluxe MediaCloud says, “We’re delighted that MediaCloud has been recognized for its innovation with a prestigious Pick Hit award from Broadcast Engineering.  It has certainly been designed to meet the award’s criteria by eliminating many traditional broadcasting costs and geographical barriers, and allowing broadcasters to attract new audiences and drive revenues quickly.”

About Deluxe Entertainment Services Group Inc.

A wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., Deluxe is a leading provider of a broad range of services and technologies for the global digital media and entertainment industry. Bringing together a comprehensive network of specialized companies with best-in-class artistry, cutting-edge technology, streamlined delivery and distribution solutions and customized management strategies, Deluxe approaches all of its businesses with an ingrained attention to quality, detail and creativity. From start to finish, in whatever format or language is required, Deluxe has the infrastructure and in-house capacity to provide complete solutions to a broad range of customers, including: major motion picture studios, television networks and cable companies, advertising agencies, brands, production companies, independent distributors and content owners.

Company contact:

Maurizio Cimelli

Tel: 44 (0)207 149 2662
Email: Maurizio.Cimelli@bydeluxe.com

Web: http://www.bydeluxe.com



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