Tom Marx Will Present Power Branding for PERA Webinar

SAN RAFAEL, Calif. - April 25, 2013 - PRLog -- (San Rafael, CA) – The Production Engine Remanufacturers Association (PERA) (http://www.pera.org/) will hold a webinar on "Power Branding" featuring Tom Marx, president and CEO of The Marx Group. Scheduled for Wednesday, May 15 from 10 a.m. - 11 a.m. (CST), the PERA webinar will provide attendees with step-by-step ideas on how to achieve and use strong brand equity to improve a company's operations.

"Effective branding builds on and takes advantage of a strong synergy between a company and its customers," explained Marx. "This requires knowing a customer's wants, needs and buying behaviors."

Marx says developing a vital, ongoing and trusting relationship between your company and your customers takes an investment in time and effort, as well as consistent application. He will explain the five branding forces of position, promise, personality, story, and elements with practical examples of companies that have mastered this process.

The co-author of "Marketing Sucks (and Sales, Too!)," Marx will explain how some companies create extreme customer loyalty while also increasing sales and profit margins.

To register for the free webinar, visit https://www3.gotomeeting.com/register/907754750.

Marx's knowledge of business-to-business and consumer marketing and advertising spans 25 plus years. As president and CEO of The Marx Group, he directs a talented full-service marketing communications team that provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarkets. He writes a marketing e-newsletter, regularly speaks on marketing topics at industry events and is an active member of SEMA, AAIA, AASA, ACC, APRA, CAWA and HDMA. For more information, phone (415) 453-0844, or visit http://www.themarxgrp.com.