PSA 1 http://youtu.be/
STMA is a not-for-profit organization, which “provides effective ways to counteract illegal downloading of music and media through awareness campaigns designed to capture the hearts and minds of America’s music fans. “We are fighting for the hearts of our kids, which is really the next generation of music consumers” said Dreyer. “If we pay for our houses, our clothes, and our cars, then we should pay for our music,” RCA Records country star Crystal Shawanda says in a PSA for STMA.
Education of young fans is another crucial mission for STMA, and Mayor Foster told Dreyer he will contact Sumner County Schools administrators to make them and their students aware of SAVE THE MUSIC AMERICA DAY. STMA has just launched its “Take the Pledge” campaign, which will allow the foundations message to sweep through schools across America and enable our youth to rally behind a single ideal, “Support music across America by Taking the Pledge to download and share music responsibly. “This campaign,” Dreyer says, has the potential to create a counter cultural movement reshaping the hearts and minds and in our nation’s youth.”
Another advocate fighting illegal downloading is Bono, who in 2009 told USA TODAY: “How does a songwriter get paid? There’s no space for a Cole Porter in the modern age.” That same year, STMA notes, the Recording Industry of America announced that 95% of all digitally downloaded music was being acquired illegally, and that over 70,000 music jobs had been lost in the United States as a result.
TALENT IN THE FIRST SET OF PSA SPOTS EDITED BY THOM BRESH: PSA 1: Crystal Shawanda, Amber Hayes, and Hannah Bethel. PSA 2: Mickie James, Angela Hesse, Alex Flanigan, Jordan Anderson, Lizzie Sider and Rachele Lynae. PSA 3: Bobby Cyrus, Dylan Scott and Alex Flanigan. PSA 4: Hannah Bethel and Lizzie Sider.
Your involvement will help the foundation’s message to reach throughout America and become a national catch phrase. This campaign has the potential to reshape the hearts and minds and create positive change in our nation’s youth. Please show your support by sharing and sending this message to all available electronic media emails, tweet and facebook the message - Save the Music America Day to "Download and Share Music Responsibly"
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PSA 2 http://youtu.be/