Earth Fare Launches Next Generation Website by Boston Interactive

BOSTON - May 1, 2013 - PRLog -- Boston Interactive, a website design, development, and interactive marketing agency, is pleased to announce the launch of the new Earth Fare website (www.earthfare.com). The healthy supermarket, Earth Fare is committed to connecting communities and improving lives through food. This is the third website that Earth Fare has launched in partnership with Boston Interactive, representing a four year relationship between the two companies.

Keeping in tradition with Earth Fare’s dedication to being at the forefront of technology, the new website breaks away from traditional food and beverage web design to deliver a unique, community focused experience. The site supports the store’s mission to not simply be a provider of groceries, but rather a valued gathering place in the community. The website challenges consumers to come together in order to achieve a series of goals specifically set for their community. When a community achieves these goals, Earth Fare will be giving back by donating $30,000 in physical education equipment to local schools.

Boston Interactive created the website to continuously monitor the progress of the community goals in real-time in order to build engagement and keep users coming back to the site. The goals, deals, and promotions are each dynamically delivered through engaging, fun videos that reflect the true essence and personality of Earth Fare. Boston Interactive created the website utilizing responsive web design techniques to assure that the new website provide a positive user experience for all users whether desktop or mobile.

“Earth Fare is an organization that always keeps itself at the forefront of innovation- continuously pushing themselves and their consumers to new heights.” said Chuck Murphy, the Founder and CEO of Boston Interactive. “As their digital partner, it isn’t about doing what others have done- it’s about finding what no one else has even thought of doing and then delivering on that. We find ourselves having to overcome limitations of current technologies and develop new approaches to delivering these creative innovations.”

About Earth Fare – Founded in 1975 in Asheville, NC, Earth Fare, the healthy supermarket, is one of the largest natural and organic food retailers in the country with more than 29 stores across the Southeast and Midwest. Headquartered in Fletcher, NC, Earth Fare leads the natural and organic food industry as one of the only supermarket retailers in the country to ban high-fructose corn syrup, artificial fats and trans-fats, artificial colors, flavors and preservatives, as well as antibiotics and synthetic growth hormones in fresh meats and dairy. Earth Fare has differentiated itself with the strictest ingredient standard in the industry and its commitment to its mission: to feed and inspire the healthy person inside you!

About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977