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Follow on Google News | 80% of Consumers Want to Buy "Green" ProductsNew biobased chemicals and materials, and consumer products derived from renewable resources have a smaller carbon footprint and environmental impact than their petroleum-based alternatives.
80% of Consumers Want to Buy "Green" Products New Rochelle, NY—New biobased chemicals and materials, and consumer products derived from renewable resources have a smaller carbon footprint and environmental impact than their petroleum-based alternatives. How do consumers around the world view these emerging "green" products and what is driving their commercial growth? These are among the topics discussed in a Roundtable Discussion moderated by Brent Erickson, Consulting Editor of Industrial Biotechnology, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers (http://www.liebertpub.com) Participating in the Roundtable entitled "Consumer Attitudes on Renewable and Sustainable Chemicals" (http://online.liebertpub.com/ Brent Erickson, Executive Vice President, Industrial & Environmental Section, Biotechnology Industry Organization (BIO), led the participants in a lively discussion of recent survey results related to the desire to purchase and use sustainable materials and products. The surveys reflect the opinions of consumers from North America and China and from one targeted U.S. region. The panel also explored topics such as consumers' understanding of the terms used to describe sustainable chemicals, such as biobased, biodegradable, and recyclable. They also discussed what product features are most attractive to consumers, what may influence their buying habits, and critical factors driving market growth now and in the future. “Opportunities in the global bioeconomy will be seized by innovators and entrepreneurs that have a solid grasp of the shifting scientific, technical, and market landscapes, and IB provides an upfront view for how the industrial biotechnology community is seizing the day," says Larry Walker, PhD, Co-Editor-in- About the Journal Industrial Biotechnology (http://www.liebertpub.com/ About the Publisher Mary Ann Liebert, Inc., publishers is a privately held, fully integrated media company known for establishing authoritative peer-reviewed journals in many promising areas of science and biomedical research, including Environmental Engineering Science and Sustainability: End
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