Tax Care, Inc. Partners with Highforge Solutions and USSignworks to Expand

Tax Care, Inc. Partners with Highforge Solutions and USSignworks to Expand into a National Franchise. A partnership between three Central Florida-based companies offers a novel look at the growth of a local brand to national levels.
ORLANDO, Fla. - April 25, 2013 - PRLog -- A partnership between three Central Florida-based companies offers a novel look at the growth of a local brand to national levels.

April 24th, 2013, Orlando, Florida --- How is a brand built in the small business world? Tax Care, Inc. is one of the fastest growing tax service agencies in the state and a big part of that was finding the right outsourcing partners to help them reach new levels. Through strategic partnerships, they were able to translate a philosophy into physical assets.

Tax Care, Inc. started in Altamonte Springs, Florida as a mobile and tech-savvy tax and accounting services provider. In 2012, when they were ready to start offering franchises of their business, the idea and momentum were already in place in their core business, but they needed help with brand growth as they got ready to take the national stage. They decided to collaborate with two other businesses – Highforge Solutions and USSignworks – to create the physical and digital assets they would need.

Danny Alvarez of Tax Care, Inc. says they were looking for more than just a traditional accountant look and feel:

“We needed to project the fact that we’re homegrown. We want to support small businesses…and individuals that want to get into small business with a franchise, so that they grow with the economy. But we want to be the cool guys, too. We don’t want it to feel like Tax Care is out of reach for anyone.”

Growing Franchises with Highforge and USSignworks
Large corporations focus their resources on digital marketing as part of a complex branding architecture. For small businesses, it’s no secret that Internet marketing and social media is still where they get a chance at level playing field. So Tax Care decided to focus their energy online through Highforge Solutions.

Highforge, a Web design and Internet media/marketing company, designed and developed two fully responsive websites for Tax Care and Tax Care Franchise Group. They created all-new content, including original visuals and video for distribution though local cable and the Web. Currently, Highforge is also on-board to consult and support the marketing arm of Tax Care with the design of press materials, pay-per-click campaigns, social media marketing strategy, SEO, and more. Their footwork was instrumental in helping Tax Care shed the traditionally stuffy image of accountants.

With several franchises set to open just this year, there arose the problem of disseminating a consistent look and feel across all new locations. In trying to create consistency that is harmonious with individual franchisees’ choices, Tax Care singled out USSignworks to provide this critical aspect of growth.

President Mike Allsup is an entrepreneur coming from the Fortune 500 corporate world, with a background in business development, management, and printing technology. Currently a small business owner himself, he saw the potential for mutual growth in this partnership, along with the opportunity to support other small business owners.

USSignworks executes the communication needs of businesses. For Tax Care franchisees, USSignworks will design and deliver custom interior and exterior sign solutions to their stores. Interior solutions include wall décor and decals, lobby signs, logo signage, door entry graphics, promotional print (brochures, banners, portfolios, etc.), custom wallpapers, and framed images. Exterior solutions include a wide array of electric and non-electric signs to fit visual communications needs.

Their value-added proposition is custom modification of all designs. Franchisees get flexibility, and the materials are customized to offer the greatest longevity, best suited to each location.

Scott Mann, President of Highforge describes the roles of USSignworks and Highforge as bottling lightning:

“We're honored and really excited to bring the Tax Care brand to an entirely new level. Working with our local partner USSignworks and other extremely talented professionals allows us to help local businesses go places they've never been and reach new customers like never before.”
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Tags:Marketing, Creative Agency, Sign Design, Tax Services, Cpa, Branding, Orlando, Web Design
Industry:Accounting, Marketing, Technology
Location:Orlando - Florida - United States
Subject:Projects
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