Retail: A Constantly Changing System

HOUSTON - April 23, 2013 - PRLog -- With the constant increase in online presence and the buying power of the Millennial's generation, a trillion dollar demographic born from 1980-2000, there has been many changes to the retail industry as we once knew it. With the ability to find anything you want at a simple click the customer experience has taken on a new role in the top retailers.

While many believe retail is a time of the past, the overwhelming majority still prefer to see what they are purchasing before the transaction is made. As a leader for in-store marketing, King Marketing understands the importance of face-to-face interaction and uses the changes in retail to benefit their clients.

Understanding that online shopping is not going to decrease over time King Marketing accepts it and uses it towards their advantage. The most important feature the internet brings is a consumer’s ability to research a product before purchasing. As a marketing company it is highly important to stay aware of all online promotions and deals that may differ from the deals offered in store. Many times there may be an online only deal that a consumer may not be able to claim in a retailer. This is a growing frustration of many consumers. By being aware of online promotions and how they differ from what is sold in store, client representatives can explain the difference and the benefits of making the purchase in store verse online. Also, by eliminating mail in or online redemption rebates the consumer is able to make a purchase with an instant rebate King Marketing can insure all customers receive the maximum discounts at the time of purchase without the need for coupons.

Many underestimate the power brought by the ability to provide the best customer experience to consumers. Customer service and brand representation is still the number one selling tool by a retailer. Customers want to touch, feel and most importantly ask questions about the product they are purchasing. A customer feeling like they are the retailer’s top priority will not only sale a product that day but will build consumer loyalty to the retailer. By representing leaders in the home entertainment industry it is King Marketing’s responsibility to maximize the customer experience for both the retailer and our clients.

King Marketing also realizes they need to keep up with the advances in the look of retail locations. By implementing kiosks and live interactive systems in the retail locations future customers can not only learn about the product, they will be able to sample it. By implementing tablets into our presentations through particular areas of the country King Marketing is showing their ability to keep up with technology in today’s technology ran society.

Research continues to be done and alterations are consistently made to King Marketing’s training program to ensure success in the retail marketing and sales field.

Who we are:

King Marketing is a privately owned marketing company with nation-wide presence. With clients in the home entertainment industry we work with Big Box retailers to increase our client’s consumer base through face-to-face contact. We build a large loyal customer base for our clients. King Marketing is also known for its employee development programs.