Lights! Camera! Music! And Beer!

SAN RAMON, Calif. - May 6, 2013 - PRLog -- Lights! Camera! Music! Beer!  It’s a combination that just felt right -- sufficiently so to lead San Ramon’s upstart Schubros Brewery (http://www.schubros.com) to kick off a unique initiative.  Schubros, a craft beer manufacturer started in summer 2012, has paired up with local musician Shawn Brown (http://www.shawnbrownmusic.com), and San Ramon film director Bryan Nelson in forging a partnership looking to advance all three.

Their arrangement focuses around a new advertising campaign blurring the lines between our five senses.  It surprises no one to hear beer spoken of in terms of taste, smell, sight, and touch. But this campaign will argue that the fifth - sound - is equally important in forging the ‘full beer-experience’.  The television commercial recently shot in mid-April, advances this concept by describing the taste of Schubros’ Nico American Wheat with the music of Shawn Brown.

“The inspiration was that Airbook commercial in early 2008,” says Ian Schuster, Schubros Brewery’s President.  “Yael Naim’s ‘New Soul,’ with it’s light sound and touch, played perfectly to the very product attribute Apple was emphasizing.  The product took off, while “New Souls” rocketed into the Billboard Top 10.”

Shawn Brown, who has been compared to Jason Mraz and Rob Thomas, first received attention for his 2005 single ‘Lucky Boy’, which was featured in several television shows, as was his 2007 single, ‘The Risk’.  He has toured both nationally and internationally, and after several years on hiatus spent writing music for others, he recently returned with his new EP, Chasing Streetlights.  

In this commercial Shawn will perform his hit song “Cry Hopeful Tears”.  “It was an easy decision,” said Shawn.  “I know Schubros’ Nico Wheat, and this song complements and matches it perfectly.  It’s something with the crispness; something with a sound that’s soulful but still light.  Words just can’t capture the essence like the right music does.”

The third member, calling the shots behind the camera, is Bryan Nelson of “Shaved Dog Productions”, an Independent film producer/director/writer who cut his teeth on the sets of several well known films like “Flubber” and “The Net”. Bryan will direct and produce the shoot -- his first foray into commercial directing.

“When I first spoke with Ian about this idea, I was excited by the concept.  We’re challenging the conventional means to describe something as emotional and sensual as taste.  And I think we nailed it.”

The costs of filming a commercial and securing air time are often prohibitive for small and new businesses, which is why the partnership is so essential.  But beyond that, the trio will also embrace the new concept of Crowdfunding, turning to the revolutionary Indiegogo to help advance their cause. “We are asking for people to help us with some of these upfront and follow-on costs, like the final cutting and editing, and securing media coverage in new markets and new medians.  We are even hoping to get the opportunity to expand this opportunity, to help other artists.  If Main Street and the Arts are going to survive this recession, it is going to take teamwork,” says Schuster.