David Jones Celebrates 175th Anniversary by Paul Zahra

David Jones’ 175th anniversary is a tremendous milestone. Marking David Jones as not only the oldest department store in Australia but one of the oldest in the world, and this by any standards is remarkable.
 
April 22, 2013 - PRLog -- David Jones’ 175th anniversary is a tremendous milestone. Marking David Jones as not only the oldest department store in Australia but one of the oldest in the world, and this by any standards is remarkable.

It is a time to celebrate the vision and fortitude of David Lloyd Jones who opened the doors to on the 24th May, 1838. The mission of this Welsh born immigrant was to sell the ‘best and most exclusive goods.’

175 years on and this vision still remains at the forefront of David Jones, which has successfully established itself as an iconic and global retail destination.

This is truly a vibrant place of heritage and heart. From the moment the original David Jones launched his first shop in Sydney, we have served our customers with dedication and that will never change.

In the nineteenth century we pioneered mail order to reach out to distant customers in the bush just as today we are using twenty-first century digital technology to stretch out further than ever before. When I arrive at work each day I am excited – in who we are, what we are and how we are tackling our future.

To celebrate with you we are marking this occasion with a series of special initiatives and events including the launch of David Jones 175Years – The Book, an interactive exhibition as well as the creation of limited edition product.

DAVID JONES 175 – THE BOOK

Our story so far and one that I am personally so proud to be a part of.

There’s our story of entrepreneurialism, fashion, advertising, retail, property, collaborations, our wonderful staff and service heritage - all of which took shape 175 years ago from the dynamic vision of the Lloyd Jones family and further built on by our great team today.

This book has been over 2 years in the making and captures never before seen materials and accounts from our archives as well as personal accounts and stories from those of the past and present. Everyone it seems has a personal story about David Jones and a key vision of this book was to incorporate these experiences making this a truly collective story.

We are proud to have collaborated with award winning journalist and author Helen O’Neill.

The cover, something bold and surprising. David Jones embraced the kaleidoscope of colour that was ever so present during the swinging 60’s. The Swirl artwork has been derived from an original poster designed in-house for David Jones circa 1967 - The original headline read: "This is the Spring of COLOURMANIA".  

THE EXHIBITION

An open to the public interactive exhibition - On Seven which includes a pop up café space reminiscent of the famed restaurant which occupied the space for many years as well as fashion moments from as early as the 1890’s, a display Max Dupain advertisements leading into the David Jones of today as well as an interactive message wall that will allow visitors to be a part of the moment.

175 LIMITED EDITION PRODUCT

We have worked closely with our Australian and international retail partners to produce a fun collection of limited edition products from fashion, accessories, home and beauty from brands such as Missoni, Simone Perele, Zanerobe, Bassike, Collette Dinngian, Camilla Glasshouse candles, OPI  and more. Many pieces inspired by this psychedelic print you see on our cover.

http://shop.davidjones.com.au/
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Tags:David Jones, 17th Anniversary
Industry:Fashion, Business
Location:New South Wales - Australia
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