The New 2013 Chrysler 300C John Varvatos Collection at Your Local Sheboygan Dealer

PLYMOUTH, Wis. - April 22, 2013 - PRLog -- John Varvatos, the multi-award winning menswear designer who has been recognized three times by the CFDA and honored by GQ as a “Designer of the Year”, has never forgotten where he came from. As a partner, John Varvatos exemplifies many of the values that the Chrysler Brand reveres. He’s shown what a blue-collar attitude can do in a white-collar world, and is living proof that style and luxury can come from a place like the Motor City.

Delivering John Varvatos’ signature style through a unique combination of dark colors and exotic materials, the Chrysler 300C John Varvatos Limited Edition surrounds its passengers with craftsmanship and an industrious style that could only be “Imported from Detroit.” The new 300C John Varvatos Limited Edition features all standard 300C equipment and adds:

Exterior

• New Euro Styled Front Fascia With Chin Spoiler And Black Chrysler Signature Grille

• Unique Titanium Finish Used On Grille Frame, Fog Rings, Mirror Caps, Dual Exhaust Tips And Chrysler Wing Badge

• New 20” Cast Aluminum Wheels With Titanium Finish

• LED Taillamps With Blackened Detail

• Black Painted Headlamp

• John Varvatos rear badging

Interior
• Varvatos Logo Embossed on Standard Heated and Ventilated Seats In New Pewter Metallic Leather with Diesel Gray Thread Stitching

• Poltrona Frau Leather Wrapped I/P, Center Console And Doors, With Diesel Gray Stitching

• Varvatos’ Watch-Inspired Cluster And Clock With Pearlescent White Face And Black Metallic Bezels

• Unique Charcoal Hydrographic Wood and Titanium Accents.

These are quite impressive features on this model to go along with the already awesome Chrysler 300C featuring equiptment such as:

• Standard 3.6L V6 with 31 MPG or available 5.7L V8 and 363 HP

• 8.4” UConnectTouch with standard Garmin Navigation system and Sirius Satellite Radio, Traffic and Travel Link

• Heated/Ventilated Luxury Seats

In 2013, the Chrysler 300 continues to be the focal point for all Tier I marketing and advertising campaign. A new 300C John Varvatos Edition TV spot called “unboxing” has been created and will be trafficked starting in March through June 2013 (planned Tier I Media) at optimum TRP levels. Website execution, PR campaign, CRM mailings and e-newsletters as well as heavy social media activation have been in play since Q3 2012 to support the brand, with the new 300C John Varvatos Limited Edition as our halo car. The MSRP is $44,145 (as of 3/1/13).

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