AvaFX rebrands itself as AvaTrade

NEW YORK - April 22, 2013 - PRLog -- AvaFX, a member of LeapRate's Approved List of global regulated FX brokers, has announced a major rebranding, and will now operate as AvaTrade. The rebranding includes a new website for the company.

AvaTrade also released its trading volumes for the year 2012, coming in at more than $400 billion.

This actually represents the second rebranding of a major Irish firm in the past few weeks -- we recently reported that leading Irish financial spreadbetting firm Marketspreads renamed itself Shelbourne Markets at the beginning of March.

Both moves by AvaTrade and Shelbourne reflect the increasing diversity in trading products being offered by online trading firms. It is not just about "FX" or "spreadbetting" any more. In our latest LeapRate-Dow Jones Forex Industry Report, we estimate that currently non-FX products (e.g. CFDs, commodities, binary options) represent 13%-15% of overall trading at online brokerages such as AvaTrade, up from under 5% five years ago. And that number could hit 20% by mid-decade.

For more details including the original AvaTrade press release text see LeapRate's Forex Industry News at http://leaprate.com/forex-industry-news.html