Education Marketing Series Launched

April 22, 2013 - PRLog -- TopLine Communications, a leading education PR agency, has launched a series of posts analysing how UK business schools are marketing themselves. The posts look at everything from social media marketing to education PR and website optimisation to identify how business schools are doing in the race to engage with alumni and attract new students.

The series ends with a guide to education marketing best practice and an education marketing strategy template. It is available to view on the TopLine Communications blog.

Heather Baker, TopLine's Managing Director, comments: "Business education is a highly competitive industry and we sought to better understand how the industry's major players were faring. The findings are interesting, revealing how a few small changes can really make all the difference when it comes to implementing a digital marketing plan in the education sector. The target market is keen to engage with organisations in this sector and business schools should really practice what they preach in lectures and deliver watertight digital marketing campaigns."