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Follow on Google News | IEA-RETD issues report on communication best-practices for renewable energyIEA-RETD has announced the release of a report providing best practice for renewable energy communication campaigns
By: Collings and Monney The project has been carried out by a consortium consisting of the International Institute for Sustainable Development (IISD (http://www.iisd.org/)) The report aims to overcome common communication barriers preventing the widespread use of renewable energy technologies, such as the miss-perception in the public about the benefits, opportunities and capabilities of renewable energies. The study, based on case studies and stakeholder workshops, concluded that more targeted, effective communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development. The final report as well as the presentations from the two workshops held in the course of the project can be found on the IEA-RETD website (http://iea-retd.us2.list- End
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