Slate tablets more than triple through Western European distribution

April 22, 2013 - PRLog -- London, UK – Sales of slate tablets more than tripled in Q1 compared to the same period a year ago, while sales of consumer PCs* were down by -17%, according to preliminary results from CONTEXT’s Western European Distribution Panel.

Consumer PC sales remained affected by an overall decline of netbook sales as well as by economic constraints across the region. A further factor was the continuing trend in consumer behaviour to increasingly opt for tablet devices rather than replace traditional home PCs.

This pattern was given a boost in the first quarter this year by a range of new product launches in the attractively priced, 7inch Android-based tablet segment.

CONTEXT’s data reveals that Android systems accounted for over half of slate tablet sales in Q1 this year, compared with one third in Q1 2012. This increased share of lower-priced Android systems brought the overall average selling price (ASP) for Slate Tablets (all operating systems) in distribution down to €283 for Q1 this year, a fall of more than one hundred Euros from the equivalent figure a year earlier. 


“With an average selling price of less than that of Windows PCs, consumers are voting with their wallets, buying cheaper tablets and forgoing any renewal cycles on their home PCs for the time being “, commented CONTEXT co-founder Jeremy Davies.

Consumer PC* year-on-year unit growth in Distribution Q1/2013

Western Europe: -17.4%

France: -6.8%

UK: -17.9%

Spain: -19.7%

Italy: -20.7%

Germany: -20.7%

*includes: Desktops, Notebooks and Netbooks based on Windows Home OS)

Slate tablet year-on-year unit growth in Distribution Q1/2013

Western Europe: 206.4%

UK: 443.9%

France: 285.7%

Germany: 170.8%

Spain: 170.2%

Italy: 165.6%

About CONTEXT

Headquartered in London with over 140 staff in 12 countries, CONTEXT specializes in tracking technology sales and pricing across the globe. With real-time data captured from a wide range of channel sources including exclusive access to Global Technology Distribution Council members, the $3 billion of sales processed each week in Europe provides the most accurate channel market information available today across a range of business and consumer technology products. CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell-out figures, and make business-critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com.

Media contacts

Funda Cizgenakad

Funda@contextworld.com

Tel: +44 7876 616 246