Injury concerns rise to the fore as London Marathon preparations reach final stages

LONDON - April 19, 2013 - PRLog -- As runners embark on their last-minute preparations for the London Marathon, there has been a quiet explosion of interest in the best-loved running recovery product, the humble foam roller.

Founder of RUNNINGINJURY.co.uk, Jamie de Sylva, noted that the foam roller's return to prominence had been particularly dramatic in recent weeks, with a surge of interest as the spring marathon season approached.

But, he added, its new-found popularity amongst runners of all abilities should not be too surprising.

"For some time, foam rollers have been providing the benefits you associated with an intense massage, but at a fraction of the cost associated and with a lot more convenience than using a sports massage therapist."

For those runners undertaking the challenge of the London Marathon, foam rollers can assist by helping injured muscles to heal, as well as forming an important part of warm-up and cool-down routines.
But, de Sylva noted, the rise to prominence of the foam roller may also owe a great deal to recent innovations. "Foam rollers such as the Beast by More Mile - with their specially designed bumps that mimic the thumbs of a massage therapist - are quite different from traditional foam rollers."

"While it's too early to say conclusively whether the results are dramatically different from the recovery tools used in the past, anecdotal evidence has been very positive."

Further information in this area is available on the RUNNINGINJURY.co.uk website, including at:

http://www.runninginjury.co.uk/Store/more-mile-the-beast-...

and

The Beast More Mile foam roller (http://www.youtube.com/watch?v=xQYOVnaPb3U)