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Follow on Google News | U2R1 Media Powers Branding for New Burgerim Restaurant Franchise in North AmericaMarketing and design firm adds “secret sauce” to franchise branding to fuel growth after flagship location opening in West Hollywood, California
By: U2R1 Media, Inc. Oren Loni and Ashley Gershoony, the team behind Burgerim, made a pact in 2008 to introduce a better kind of burger to the world. They dreamed of offering all-natural, fresh beef patties and infusing them with their heritage and love of the Mediterranean. Knowing their target audience, the team introduced a wide variety of meats, toppings, spices, sides, and salads to create an infinite amount of flavor combinations and, in the end, give birth to a burger revolution! “We needed an agency who was going to establish the brand of our burger franchise here in the US. U2R1 really stood out from all of the other agencies,” Oren Loni, co-founder, Burgerim, said. Just as Burgerim wanted to keep things fresh, so did U2R1. Not only did the agency create a brand identity that encompassed Burgerim’s tagline, mission, and communications story, but they also built a website that empowered the burger revolutionaries. The U2R1 team created a platform that allowed Burgerim to update their website on a frequent basis given their plan for rapid growth. Showcasing the variety of food options was critical, and copywriting was employed to craft all of their materials and ensure clear objectives and effortless navigation for consumers. “Knowing and understanding Burgerim’s potential, we also gave them the opportunity for expansion (our “secret sauce”) by creating a franchise sales package that we built from scratch to ensure a concise brand vision and mission that could be communicated to potential franchisees,” “Sari really understood our vision and her team did a phenomenal job… as a marketing extension of our company, advising us on many aspects of our brand; from the look of the restaurant, to the experience, to the packaging design,” said Burgerim, marketing director Ashley Gershoony. “U2R1 gave us the materials we needed to help further our sales initiatives, and succeed as a new brand in North America,” Gershoony added. About U2R1 Media, Inc. With offices in Los Angeles, California and Toronto, Ontario, U2R1 Media is a full-service brand and marketing agency, offering a wide variety of services focused on creating “business prosperity”. The firm provides services including branding, consulting, web development, video production and marketing to industries including education, food and beverage, hospitality, lifestyle, technology and growing brands. Founded in 2002 by Sari Gabbay, who started the agency after making her mark as a freelance web and graphic designer in Toronto, the firm has been featured in a number of Canada’s major media outlets, including: CTV (Canada’s largest privately held TV network), Toronto Star (Toronto’s largest daily newspaper), RogersDaytime (a daytime talk show on Canada’s largest cable network) and regularly in the Huffington Post. For more information, please visit www.U2R1.ws. End
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