1st Choice Family Financial launches new retirement planning focus in Texas.

FORT WORTH, Texas - April 16, 2013 - PRLog -- Texas-based 1st Choice Family Financial, http://www.1stchoicefamily.com , announced today, its going to focus on the Prosperity part of its Crisis, Recovery, Prosperity model. In addition, it will no longer employ nearly 3000 sales affiliates nationwide. Says CEO, William B. Bronson, “This has been coming for a very long time. Just over four years ago, we started 1st Choice Family, as a company to help those in need. We developed the Crisis to Prosperity theory that included Crisis, Recovery, and Prosperity. The idea was to take people who were in trouble and get them out of trouble. This included mortgage modification, stopping foreclosure, and other crisis type services. Then in Recovery, we helped them clean up their credit, create a budget, and get things moving in a positive direction through financial education. Then, in Prosperity, we were going to help with investing, retirement strategies, asset protection, etc. But the strange thing was that most people never got that far. I found that if we focused on crisis, then that’s all we saw. But if we focused on prosperity, we attracted those who had the drive to succeed. Maybe they needed crisis programs, but they were hard-wired to succeed no matter what. So that’s when I made a commitment to focus on prosperity.

The new 1st Choice Family Financial is much different in its presentation and focus. We have a new website, a new summary video, and we cancelled our affiliate program that made many people leery of us. It’s unfortunate, but any time you have an affiliate program attached, especially a network marketing model, people don’t take you seriously. So, I made a hard decision. One that I don’t regret”. Mr. Bronson has dealt with a fair share of mud slingers in the past, and says that he believes, “Any time you’re doing something good, people are going to want a piece of you. Either in a good way or a bad way. But, people are either attracted or furious. I think it’s the dark side of human nature. There’s a blogger that spewed all kinds of lies about me in the past. I just stayed true to who I was and moved past it”.

Mr. Bronson is not shy about his faith and readily admits that prayer is how he has created the company, and prayer is how he will continue to plan the evolution of the company. He says he wants to provide state-of-the-art financial strategies, consistent with the latest data and analysis, instead of the 1952 Modern Theory of Portfolio Management that most financial planners and investment advisors still use today. “I don’t get it”, he says. “You wouldn’t use 1952 methods to perform heart surgery, so why, after the 2001 and 2008 crashes, do advisors still use the model that lost their clients 30% to 50% in their portfolios”?  Good question.

1st Choice Family Financial offers free Social Security Maximization Analysis and full financial analysis for anyone needing to stabilize and use the best strategies available for their life stage. He calls this Life Stage Planning. “It’s based on what stage you’re in, not how much you’re willing to lose. I’ll never ask you how much you’re willing to lose. This isn’t Las Vegas and you should never gamble your nest egg. The odds are against you. Plus the S&P 10 year average is only about 2%. I can do much better than that, and guarantee it”.

So what about credit repair, mortgage, and debt settlement? The company still has good options for anyone in need of those services. But, it seems the company is going full steam ahead in the direction of wealth strategies and retirement planning. In closing Mr. Bronson remarks, “Our strategies are a minority out there. We owe it to those moving towards retirement to put them in the best possible situation they can be in. Out with the old and in with the new safe, secure, and effective. That’s our mission, and I’ll work towards it with God’s help”.

As I stated in a previous release, one look at the website and it’s clear that Mr. Bronson means business. 1stchoicefamily.com has a colorful, meaningful, and almost transparent look and feel, to show this company’s mission. It’s crisp, clean, and inviting to the eye. It’s refreshing to see an organization like this pop up after one of the worst real estate market crashes in history. This company is worth checking out. http://www.1stchoicefamily.com. To Contact Mr. William B. Bronson, visit the web company website.