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Follow on Google News | FMCG sector playing immense role in rural IndiaUttar Pradesh has maximum number of high potential FMCG markets followed by Kerala. In North India, Gurdaspur, Ballia, Azamgarh, Saharanpur, Hisar, Varanasi are some of the highest income earning rural markets. Mukundapuram, Namakkal, Omalur, Krishnagiri, Viluppuram, Chikodiare important rural market in south. The analysis on Rural India (http://www.kapsole.com/ Major FMCG multi-nationals in India have been increasing their focus on rural markets after facing saturation in urban areas. However, FMCG industry face challenges in serving rural industry due to lack of distribution facilities, higher cost of servicing the market, lower purchasing power, poor infrastructure and lower media outreach. The ‘Rural and Urban Insight Series’ provides in-depth information about the demographic and asset profile of about 6000 rural markets in India. It helps marketers in channelizing various opportunities arising from geographical and economic disparity in India. End
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