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Follow on Google News | Land Rover to Looks to Move Farther Up MarketNew upscale offerings from Land Rover will compete with Bentley SUV.
By: Motor Werks Land Rover Land Rover Brand Director John Edwards said in an interview with Auto Express, “In terms of looking up, does the fact Bentley is doing an SUV present us with an opportunity? Edwards elaborated on the future Land Rover Range Rover top model, but did not mention any specifics. He indicated that while it would be possible to add more power to the Range Rover, it wouldn’t be necessary; the Range Rover with the optional supercharged 5.0L V8 sprints from 0 to 60 mph in only 5.1 seconds, a more than impressive time for an off-road vehicle. The new vehicle would be targeted at the very wealthy, who may also consider the Bentley SUV. For reference, the price tag of the current top model, the Range Rover Autobiography Ultimate Edition, can easily run over $200,000 depending on options. Land Rover had only planned to produce around 200 of that vehicle, but ended up selling more than 600. A new upscale model would see a price point higher than that, and probably a more limited production run. Since power will not be the focus of the new Land Rover, luxury and technology probably will. The Range Rover will probably get even higher quality materials inside, high tech communications features, and improved comfort. Land Rover Hoffman Estates is a leading Chicago area Land Rover (http://www.landroverhoffman.com/ End
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