CAMRA appoints Media Alive to promote Great British Beer Festival 2013

HERTFORD, U.K. - April 15, 2013 - PRLog -- The Campaign for Real Ale (CAMRA) (http://www.camra.org.uk/) has appointed Media Alive Ltd (http://www.media-alive.co.uk/) as its creative and media agency for the Great British Beer Festival 2013.

The festival will be taking place at London’s Olympia from August 13-17, with the usual mix of British and international beers, ciders, perries, food, live music and special events such as tutored beer tastings.

Media Alive will be running a fully encompassing media campaign incorporating national press, London magazines, radio, outdoor and online activity in July and August, utilisng the new creative theme produced for this years festival.

Tony Jerome, CAMRA’s marketing manager, said: “CAMRA is delighted to be working with Media Alive on our Great British Beer Festival 2013 campaign. A number of companies pitched for this work but their creative won hands down. What I like about Dan and Darren is they listen to the customer and have a professional but fun approach to their work.”

Dan Rooney, Media Alive’s Managing Director, said: “We are absolutely thrilled to have been awarded the contract by CAMRA for the Great British Beer Festival 2013 campaign. We are passionate about everything that CAMRA stand for and look forward to making the 2013 event a resounding success.”

Ends

Notes to Editors:

If you require any further information or indeed would like an interview please contact Dan Rooney (Managing Director of Media Alive Limited) on 01992 505 810 or dan@media-alive.co.uk

MEDIA ALIVE LIMITED

Founded in September 2012 by partners Dan Rooney and Darren Kefford, Media Alive is a full service advertising agency. Smart media planning and buying combined with clever creative - that's us. We're not big and we're not complicated - we're small and we're smart with a no nonsense approach to business. 
We're an experienced partnership with over 40 years proudly earnt industry dirt on our hands. 
It's not a secret formula and we're rubbish at secrets - talk to us and you may as well tell the world. Everywhere you look, read and hear - everyone is going to know about your business.

For more information on Media Alive Limited please visit www.media-alive.co.uk

CAMRA

CAMRA, the Campaign for Real Ale is an independent, voluntary organisation campaigning for real ale, community pubs and consumer rights.

CAMRA was formed in March 1971 by four men from the north-west who were disillusioned by the domination of the UK beer market by a handful of companies pushing products of low flavour and overall quality onto the consumer.

In the present day, CAMRA has 144,998 members across the world, and has been described as the most successful consumer campaign in Europe.
www.camra.org.uk