Kensington Announces Support for Las Vegas-based Horses4Heroes

LAS VEGAS - April 15, 2013 - PRLog -- POMONA (April 15, 2013) -- For the first time in its 60-year history, veteran equestrian products manufacturer, Kensington Protective Products, has pledged its full support to a non-profit, Las Vegas-based Horses4Heroes, Inc., announced Anthony Gatto, president.

"Over the years, we have been proud to support many worthy equestrian groups and non-profits with products and gift certificates," said Mr. Gatto.  "However, we felt it was time to consolidate our efforts in order to truly make a difference in the lives of our country's youth, adults and the horses we serve, by throwing the weight of our company, our reputation and contacts behind one specific non-profit that is truly making a difference, Horses4Heroes."

Founder Alan Gatto, noted that organizations like Horses4Heroes are playing an important in getting people excited about horses, horseback riding and events like rodeos and horse shows.  

"We as an industry need to act and act now to get kids and families outdoors and reconnecting with our western heritage and horses.  That's why we have decided, for the first time since our founding in 1954, to support Horses4Heroes, and help them fulfill their mission to make horseback riding fun and affordable for our nation's military heroes, First Responders and their families an audience of more than six million Americans.  Horses4Heroes has built a large and growing national network of able-bodied and recreational equestrian centers in 44 states.  Every day, through programs such as Operation Free Ride, Back in the Saddle and 8.9.10: Ride to Win, they are introducing new families to horses and that's good news for all of us in the equine industry."

Although semi-retired, the elder Gatto is back in action, serving as Horses4Heroes' chief financial officer and member of the board of directors.  

"Horses4Heroes is a total grassroots effort and through word of mouth and social media, they have built a national network with more than 230 able-bodied and therapeutic centers from border to border and coast to coast.  The organization serves all ages, all riding levels, and supports all breeds and all disciplines, same as Kensington.  They are a perfect partner for us," added Alan Gatto.

Kensington will be donating a percentage of products sold to Horses4Heroes, a non-profit, 501 (c)(3) organization and looking for synergistic marketing opportunities to support affiliate centers as well as the national operation.

About Kensington Protective Products, Inc.

Kensington Protective Products, Inc., family owned and operated since 1954, produces a complete line of quality equine protection products.  Innovations such as the patented Protective Sheet and the Bug Eye Mask have established Kensington as a leader in the equine apparel industry.  Defined by their color coordinated line of accessories, Kensington can dress a horse, barn and trailer with durability and style.  Kensington’s Lifetime Guarantee reflects our commitment to quality and the equine community with proceeds benefiting horse rescues throughout the country.  For more information about Kensington products or for the dealer nearest you, visit www.kensingtonproducts.com or call 877.469.1240.

About Horses4Heroes, Inc.

Horses4Heroes is one of the most successful equestrian service organization for our troops, veterans, First Responders and their families.  Since 2006, Las Vegas-based Horses4Heroes has introduced more than 5,000 servicemen and women to horses and horseback riding, simply because of their sacrifice and service to our country.  Our growing national network of more than 200 equestrian facilities in 44 states plus Canada provide affordable (sometimes free) recreational, instructional and health & wellness programs for all ages, all riding levels and all disciplines.   These programs emphasize fun and safe activities with horses, mounted and un-mounted for all ages. Participants learn valuable leadership and teamwork skills, make new friends, and develop a lifelong love of horses.  For more information, visit www.horses4heroes.org or call 888.987.4376.