Web Designer in Harrogate Now Offering Mobile Sites as Standard

KNARESBOROUGH, U.K. - April 14, 2013 - PRLog -- Very soon, more people are going to be surfing the internet on mobile devices than on desktop computers. So that's why Nicholson Designs in Harrogate has decided to build all websites with a separate, mobile optimised version to target these mobile users.

This smartphone-savvy crowd is here to stay so it's important that websites are adapted to give these users the best possible experience.

Creating a separate mobile website is the best option as a website isn't a 'one size fits all'. A mobile website needs to be treated in a totally different way to a desktop website. Mobile surfers are busy, on-the-go and don't want to scroll through pages of text to find what they're looking for. Therefore a good mobile website should just contain the most important information in bite sized chunks. The mobile user will want to navigate the site with ease and be able to contact the business at the touch of a button.

Craig Nicholson, owner of Nicholson Designs claims:  "We design all websites with the user in mind. So a mobile website would use the advantage of it being a phone and have a simple 'click to call' button so the user can instantly call the business - without having to type in the number and navigate away from the site. We also include a simple contact form and interactive map. Our mobile websites can also be built with a web app that can be downloaded to the home screen of i-Phones".

There are many online companies claiming that they can convert existing desktop websites to mobile versions. This isn't ideal as most desktop websites are designed with large screens in mind and don't fit well onto a small screen, even when converted. So it's important to reduce the amount of content and have a mobile website designed from scratch.

A mobile website should be used in conjunction with a desktop site. If a mobile surfer lands on the desktop site they will be automatically re-directed to the mobile site. A clear link on the mobile site gives the user the option of going to the main site. Unfortunately mobile sites are still not ranked well on search engines and mobile users are usually guided to the desktop site. So this re-direction method works very well.

A mobile website can be used as a powerful marketing tool. For example, QR codes can be printed on print media so mobile users can scan them and immediately access the mobile site without having to type a web address in. A mobile website can also be used with SMS to target potential customers.

Mobile users are often searching for local businesses on their mobile phones when they're ready to do business. For example, a mobile user may search for a restaurant they want to dine in right away. These mobile surfers are motivated customers ready to spend cash.

The future of web is mobile and businesses need to act fast and take advantage of this growing trend.

For more information please visit www.nicholsondesigns.co.uk/webdesign/

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