Hypatia Research Announces “Dancing the Big Data Insights Waltz with Accuracy, Agility and Speed"

April 11, 2013 - PRLog -- Industry analyst and market research firm Hypatia Research Group [http://store.hypatiaresearch.com/] announces availability of a new primary research study entitled “Dancing the Big Data Insights Waltz With Accuracy, Agility and Speed”. This thirty-page study with seventeen figures provides end-user organizations with an analysis of why companies invest in Big Data Analytics (BDA) solutions, what tangible benefits are possible with BDA, and what metrics can be used to measure the ROI of a BDA initiative.  In short, this research provides actionable insight that companies may use in compiling a vendor short list, request for qualifications and best practice terms of engagement with software vendors.

Leslie Ament, [www.linkedin.com/in/leslieament/] senior vice president, and principal analyst at Hypatia Research Group stated, “Partners waltzing in triple time with four feet require grace and precision. Similarly, creating an effective Big Data Analytics ecosystem demands dexterity coupled with speed and accuracy.  Instead of four feet dancing in triple time, enterprise-level Big Data Analytics (BDA) encompasses numerous information sources, multiple technologies (software and hardware), nimble business processes and specialized human expertise in advanced analytics.”

Hypatia Research Group [http://store.hypatiaresearch.com/] surveyed more than 850 global organizations for this research and found that only 436 of these Fortune 500  executives actually utilize, recommend, influence, and/or hold budget or veto power over the purchase over the purchase of big data analytics or business intelligence software at their place of employment. As a result, only analysis derived from these 436 respondents was utilized for this research.

Hypatia’s analysis provides contrarian insight into how and why large organizations:
   Invest in big data analytics software solutions
   Prioritize software selection criteria
   Utilize a wide variety of informational sources
   Measure productivity and effectiveness of BDA initiatives
   Enhance accuracy and reliability of results
   Realize downstream business benefits

About
Industry analyst and market research firm Hypatia Research Group delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Media, Text Analytics, Marketing Automation, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options.

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