Satellite Office Program Give Sports Marketing Reps Early Management Experience

Drive Inc uses satellite offices to ease the pressure of clients currently on a waiting list, and give Account Coordinators much needed management experience.
By: Drive Inc
 
RIVERSIDE, Calif. - April 29, 2013 - PRLog -- 2012 and 2013 have been incredible years for Drive Inc. In Southern CA, their portfolio is bursting at the seams with 180 clients located throughout Palm Springs, the High Desert, across the Inland Empire, over to the San Gabriel Valley, Los Angeles, and up through the Central Coast. The surplus of clients is comforting in the down economy, but Drive's Executive Directors fear losing clients if they're left waiting for too long.

    "The bottom line is we need more branches, and, more importantly, we need Executive Directors to run them," says Drive Inc Executive Director, Ali Helmboldt, "It's not possible for one branch to properly care for clients from Bakersfield to San Diego, however, we absolutely will not deviate from our promote from within policy."

The answer? -- Satellite offices run by Account Coordinators for one to two weeks at a time. The process is simple: Account Coordinators are responsible for managing a small staff of 5-10 people, and individual clients. Usually their clients are local, Inland Empire or Orange County companies. By allowing an Account Coordinator to select 2-4 of their staff members, and work from a hotel outside of the Inland Empire for 1-2 weeks, more clients are serviced, and more importantly, the Account Coordinators gain invaluable management experience. They are forced to make what Ali Helmboldt calls, "mini executive decisions."

    "When the managers and Executive Directors aren't present, our Account Coordinators spend entire days making decisions, and efficiently solving problems. They also gain the confidence needed to oversee staff and manage clients. This leads to them being promoted more quickly, and, if they so desire, actually opening branches in those areas."

Drive Executives say the success they've seen through the Satellite Office Program should result in their promoting three new Executive Directors in 2012, and opening 2 new divisions in Southern California. At which point, they will begin focusing on client waiting lists in other markets.
End
Source:Drive Inc
Email:***@drive-socal.com Email Verified
Tags:Management, Client Management, Sports Marketing, Hospitality, Travel
Industry:Advertising
Location:Riverside - California - United States
Subject:Projects
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