Sylver Consulting Releases Video Defining Brazil’s Middle Class

EVANSTON, Ill. - April 10, 2013 - PRLog -- Brianna Sylver, president of Sylver Consulting, announced today the release of the first video in a three-part series focused on the middle class consumer in Brazil. Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods.  They’ve noted a recent trend in clients wanting to capture the attention of Brazilian emerging middle class consumers, a segment that represents more than 50% of the Brazilian population.

“Everyone wants a piece of this pie. Who wouldn’t? But we also know that there are major misconceptions about who the middle class (or C class) consumer of Brazil is and the best way to capture a piece of this consumer’s wallet,” says Sylver. This three-part video series helps to put some of those misconceptions to rest and gives companies insight on how they can ultimately grab the attention of Brazil’s middle class consumer.  The first video of the series can be found on Sylver’s website at http://www.sylverconsulting.com/blog/defining-brazils-eme....

Sylver Consulting, an international innovation research and strategy firm located in Chicago and Brazil, helps organizations, such as NASA, Marriott and Frito-Lay, better understand who their customers are and then uses this newfound knowledge to help them to define new growth opportunities for their organization.

http://www.youtube.com/watch?v=SelZnKY1ykI