Bradford License India Extends Brand Licensing Opportunities For ‘Asterix’

EAST OF KAILASH, India - April 10, 2013 - PRLog -- Bradford License India, a leader in brand licensing, now associates with the world’s first Super Hero “Asterix”. This association will allow Bradford License India to extend brand licensing opportunities for the worldwide appreciated popular cartoon characters: “Asterix” and “Obelix” in categories like Apparels, BTS, Gifts & Novelties, Stationery items and other lifestyle products. Since 1959, “Asterix” has shown tremendous growth.  His series of adventures have been depicted in 34 albums. Hachette publishers celebrated a huge accomplishment last year, as it sold 350 million copies, which made “Asterix” the world’s highest selling book series!  

“Asterix” one of the most popular series in the world in the Franco-Belgian comics has been translated into over 100 languages. It is popular in most European countries. The success of the series has led to the adaptation of several books into 12 films: eight animated, and four with live actors. There have also been a number of games based on the characters involved. Also, a park near Paris, Parc Astérix, has been themed around the series.

Asterix, the 100% French brand has near to 70 licenses worldwide including some of the famous Licensees like Atari for Film based video game. Benetton Clothes, World Wide Apparel, See Games LLC, Worldwide Online Multiplayer Games and many leading ones.

Ms. Michelle Minieri, President of Bradford License India, comments “It is a pleasure to extend brand licensing solutions to the renowned character ‘Asterix’. We aim at popularizing the character to the extent of making it a household name for the kids and youth.”

Mr. Yannick Guitot, International Licensing Manager of Les Editions Albert Rene expressed his pleasure on the association with Bradford License India, “Asterix is now a global brand with many licensees, 3 live movies, 8 animated movies and a leisure park in France which welcomes more than 1.8 million of visitors a year. We are now very eager to utilize Bradford License India's expertise in unique opportunity identification, marketing and business development to capitalize on our brand value further."

About Bradford License India

Bradford License India is India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events, brand development, opportunity identification, and business matching and consulting. At present, Bradford License India represents various major brands like NBA, Liverpool FC, University Of Oxford, Polaroid, Pepsi, 7UP, Mountain Dew, Diamond Comics, Asterix, Teletubbies and many more.

About Asterix:

Asterix or The Adventures of Asterix is a series of French comics written by Rene Goscinny and illustrated byAlbert Uderzo. The series first appeared in the French comics magazine Pilote on 29 October 1959. The Asterix series is one of the most popular Franco- Belgian Comics in the world, with the series being translated into over 100 languages, and it is popular in most European countries.

The success of the series has led to the adaptation of several books into 12 films: eight animated, and four with live actors. There have also been a number of games based on the characters, and a theme park near Paris,Parc Asterix , is themed around the series. To date, 325 million copies of 34 Asterix books have been sold worldwide, making co-creators René Goscinny and Albert Uderzo France's bestselling authors abroad.