Stereomood Launches ‘MoodFix’: The Music Treat

MoodFix is a new product that harnesses the innate power of music as medicine. Users may purchase a bundle of two playlists that act as an antidote to two ailments through a pay-what-you-want price structure.
 
PHILADELPHIA - April 9, 2013 - PRLog -- Rome, Italy - 9 April 2013 - Stereomood, the popular streaming music service that offers curated playlists of independent music based on a user’s mood, has today launched MoodFix, a brand new product that harnesses the innate power of music as medicine. Users may purchase a bundle of two playlists that act as an antidote to two common ailments through a dynamic pay-what-you-want price structure. Rolling out to the U.S. and Italy today, the first MoodFix bundle includes “The Wake Up Call” and “The Power Nap” playlists, each made up of 10 indie music tracks. A global rollout will follow the initial launch.

“It’s common belief that music has some kind of healing power, or at least has the potential to heal,” says Eleonora Viviani, CEO. “We wanted to translate this into our users’ everyday lives as a fun and useful music tool they could download and have always in hand.”

MoodFix playlists are available through an effortless pay-what-you-want model powered byGumroad technology, starting at $1 for a single playlist. If users opt to pay more than the current average payment for one playlist, they receive both playlists to download. Buyers can also unlock bonus tracks by sharing their purchase with their friends via social networks, as well as purchase MoodFix playlists as thoughtful gifts for friends who need that extra little pick-me-up.

In keeping with Stereomood’s philosophy of working only with independent artists and/or labels, 70% of all revenues generated by MoodFix sales go directly to the featured artists each month. Fairly compensating featured artists has been a critical component of the development of MoodFix, Stereomood’s first paid product offering, as supporting independent artists has been a cornerstone of Stereomood’s principles since inception in 2009.

“It’s a hard life for independent artists these days, we know that,” says Claudio Gallo, Music Manager. “That’s why we’re always trying our best to support up-and-coming musicians by every means. One of the most important parts of our job is to acknowledge the talent and work together to make the best out of it.”

Discover MoodFix at http://stereomood.com/moodfix

About Stereomood

Stereomood
is a streaming music service that aggregates tracks from over 150 blogs and music sites from across the web and curates them into freely accessible playlists. These resulting playlists are tagged with topics or ‘moods’ such as ‘Relax’, ‘Beach Party’, ‘Sunday Morning’ or ‘Night Drive’, offering the perfect accompanying soundtrack from new and independent artists, whatever your activity or mood may be. Community members are also able to submit their own music to the service and share their customized lists with fellow users. In this way, Stereomood also acts as an innovative channel for up-and-coming musicians to get their music heard first by the kind of tastemakers and fans who will most appreciate their sounds.

Founded in March 2009 by four former MTV Italy staff, Stereomood was first created as a side project experiment in how to arrange, listen to and discover new independent music. Now attracting over one million unique users per month, Stereomood is also available in mobile app format for iOS and Android devices, available for free from the App Store and via Google Play. The company currently employs seven members of staff, operating out of its Rome, Italy headquarters.
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