Sensible Express Launching Today

RENO, Nev. - April 9, 2013 - PRLog -- Sensible Express, launching today, focuses on investors who are looking for an easy, cost effective approach to professional portfolio management.

Sensible Express offers a range of asset allocation models appropriate for both taxable & tax deferred accounts. Each Sensible Express portfolio is designed to capture an appropriate level of return in exchange for the minimal necessary investment risk, at the lowest possible cost.

Sensible Express is a service of Armuth Asset Management, a firm that has been helping investors manage risk and control fees and expenses since 1994. “We believe that markets are generally efficient—too efficient to win the proverbial race by trying to outguess them,” said Darrell Armuth, head of Armuth Asset Management. “That is why we are committed to passive investing. Passive investing offers solid market performance for those who remain steadfastly invested in the markets over the long run. It’s investing according to the academic evidence rather than by trying to predict an essentially unknowable future.”

Sensible Express portfolios, recommended for individuals with $250,000 or less to invest, provide professional portfolio management for a fixed investment management fee of only $500 per year. Armuth adds, “Employing today’s technology, we have created a simple and streamlined approach to investing. As a result, we can offer ultra-low fees for our clients who want or need limited investment guidance.”

Further information can be obtained at www.SensibleExpress.com.