CORDURA® Naturalle™ Fabric Featured in Top 10 Second Layer Fabrics at ISPO Textrends Forum

Recognized at ISPO MUNICH 2013 as a leading fabric for 2014 and 2015
 
WICHITA, Kan. - April 8, 2013 - PRLog -- INVISTA’S CORDURA® (http://cordura.com/en/index.html) Naturalle™ (http://www.cordura.com/en/fabric-technology/naturalle-fabric.html) fabric from Chia Her Industrial Mill (http://www.chgtex.com) in Taiwan was named one of the Top 10 Second Layer Fabrics at ISPO Textrends Forum at ISPO MUNICH 2013. Aimed at showcasing fabrics for the fall and winter seasons of 2014 and 2015, ISPO Textrends Forum provides designers and product developers with the latest innovations in performance fabric technology.

CORDURA® Naturalle™ fabric was ranked highly within the second layer category because of factors such as its soft, cotton-like feel combined with its durability for outerwear, features that make it one of the leading technologies for the 2014 and 2015 seasons. "ISPO´s aim was to highlight the textiles and accessories manufacturers dedicated to sports and outdoor markets on a unique platform, making it easy for product managers and designers to select the best innovations for Fall/Winter 2014/15 collection." says Markus Hefter, ISPO Exhibition Group Director.

CORDURA® Naturalle™ fabric from Chia Her fits into the “Synergetic” trend identified by the ISPO Textrends Forum.  This trend includes synthetics that mimic the touch of nature combined with high tenacity, lightweight, stretch and water repellency characteristics to create a harmonious symbiotic relationship between the natural and man-made world. The result is high performance fabrics that embody the energetic spirit of this trend.

“We are thrilled to have received this honor of being placed in the Top 10 in the Second Layer Category,” said Cindy McNaull, global CORDURA® brand marketing director. “CORDURA® Naturalle™ fabric is a highly durable, abrasion resistant collection of high tenacity, full-dull nylon 6,6 fabrics, with a wide array of construction options including two and four-way stretch, laminate and durable water repellent technologies,  as well as blends with LYCRA® fiber and SUPPLEX®, COOLMAX® fabrics for added functionalities. Overall, CORDURA® Naturalle™ fabrics are suitable for all types of outdoor and performance related activities. The Chia Her fabric selected for the award is designed for bottom-weights and would be fitting for garments such as trekking trousers.”

Fabric offerings were submitted by textile mills and brands for a chance to be in included in the top 10 of their respective categories. From there, an assembly of sportswear industry professionals including designers, trend experts and journalists reviewed the products. Each fabric submitted was evaluated on six different criteria: performance, hand, creativity, innovation, eco/sustainability, and best multi-function.

The second layer category contains fabrics with insulation properties such as lightweight protective fabrics, fleece fabrics, performance linings and stretch or non-stretch fabrics used for maximum thermal purposes. Fibers used in the second layer fabrics range from wool and cotton through to eco-friendly and sustainable fibers including cellulosics.

For more information on ISPO MUNICH, please visit http://www.ispo.com/munich/en/All-Sports/Home. To learn more about CORDURA® Naturalle™ Fabric, please visit http://www.cordura.com/en/fabric-technology/naturalle-fabric.html.

About ISPO:

Thanks to its many events and services ISPO is considered the leading international sports business network. Every year, more than 2,000 international exhibitors present their latest products from the segments of Outdoor, Ski, Action und Performance Sports at ISPO MUNICH to over 80,000 visitors from more than 100 countries.

For over 40 years the global leader has provided a comprehensive overview of the entire range of sporting goods, athletic footwear and fashions, as well as the latest trends from these segments. Year for year the custom-tailored trade show concept with special communities and authentic side events guarantees a very unique, personalized and communication-rich atmosphere. As the only multi-segment trade show the event also offers its participants an opportunity to discover discipline-overlapping synergy and cross-selling potential, as well as recognize new segments and trends in advance. Thanks to close cooperation with the industry ISPO can identify market requirements and offers international sports business professionals the best possible presentation and networking platform at ISPO MUNICH.

In order to sustain its internationally leading position throughout the future the organizers continuously work on further improving ISPO MUNICH. Among the tasks is the endorsement of the new generation, as well as drawing the media’s and the public’s attention to industry-related topics. To reach this goal, ISPO will focus even more strongly on networking and partnerships.

About Chia Her Industrial Mill in Taiwan:

Chia Her Group is a R&D oriented and vertically integrated textile manufacturer that specializes in wool spinning, cotton spinning, twisting, weaving, dyeing, finishing, printing, coating, laminating and special finishing. Located in Taiwan, Chia Heir develops and supplies high value-added and innovative products to global leading brands in outdoor, sports, fashion, home and industrial materials, etc. Our only mission is to provide our customers with the finest quality products, very best services and reliable delivery at a competitive price. For more information, visit www.chgtex.com

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.  Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates

and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”  

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
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