Marketing Communications Business Dig&Fish Launches Today

MELBOURNE, Australia - April 7, 2013 - PRLog -- Dig Marketing Group, 2Fish Management and former Grey Group Chairman, Paul Gardner today announced the formation of a new marketing communications business specialising in brand connection – Dig&Fish.

Dig&Fish expertise includes; brand strategy, public relations, experiential marketing and digital communication.

Owned and managed by respected leaders in their fields, Dig Marketing Group’s Angie Bradbury assumes the role of Founder and Managing Director and Caroline Ryan from 2Fish is Founder and Vision Director.  Paul Gardner assumes the role of Executive Chairman and Glen Ryan, Creative Director.

Paul said “having recently left the world of above the line advertising, my view is that true brand engagement is a function of real time connection. It’s an active association as opposed to the passive one which has come to define traditional media.  When I met Angie and Caroline and saw what they were doing, we recognised the opportunity to create a new kind of business – one with engagement and connection at the heart of what we do.”

Caroline went on to say, “Angie and I have built similar successful, yet complementary businesses and the more we learnt about each other’s companies and clients the greater opportunities we identified for a seamless, multi-channel approach to consumer engagement and brand experience.”

Dig&Fish is headquartered in Melbourne and the 2Fish office in Sydney will expand to support the growth of the business.

“We have already collaborated on projects, such as the outdoor activation for Dan Murphy’s Click & Collect.  Combining experiential marketing with fully integrated communications makes a lot of sense.  Importantly it allows us to work closely with clients on the development and implementation of effective brand strategies that result in deeper brand connections for our clients” said Angie.

Dig&Fish employs 16 people and includes the following brands on their client roster; QANTAS, Fiat Chrysler Group, Dan Murphy’s, Unilever, Giesen Wines, Voyager Estate, O’Brien Beer and Rolex.

For further information or images please contact:

Angie Bradbury on 0417 517 807 or angie.bradbury@digandfish.com
Caroline Ryan on 0417 538 500 or caroline.ryan@digandfish.com
Paul Gardner on 0414 541 852 or paul.gardner@digandfish.com
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Dig&Fish Pty Ltd          
MELBOURNE          
Level 1, 60 Wilson St          
South Yarra VIC 3141        
03 9827 4466          
SYDNEY
Level 6, 69 Reservoir St
Surry Hills NSW 2100
02 8218 2100


About Dig Marketing Group

Founded by Angie Bradbury in 2005, Dig is widely considered one of the best strategic marketing and communications businesses working in the drinks, food and lifestyle sectors.

About 2Fish Management

2Fish Management was founded by Caroline Ryan in 2000 and has built its reputation via the projects it has created and delivered for its list of multinational blue-chip clients.  With stand-out creative, a genuine strategic approach and the confidence to do things that haven’t been done before 2Fish is frequently at the centre of some of the country’s biggest events.

About Paul Gardner AO

Paul has great experience with a number of Australia’s leading agencies across a variety of creative and account service positions.  He joined Grey in 1992 where he eventually became Chairman and sat on their Asia Pacific Regional Board from 1999 until 2012 when he left to pursue other opportunities.

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