Niru Defines “Perfect Synergy” at its new Booth in JCK, Las Vegas

NEW YORK - April 7, 2013 - PRLog -- Minimalistic in its design, the new booth offers subtle elegance that is soothing, yet eye catching. Apart from its aesthetic beauty, the booth provides a functional and convenient atmosphere for its clients and thereby helps Niru’s mission of creating perfect synergy in all aspects of its business. From a small family business, Niru has grown over the past few decades into a multinational establishment with offices in all major diamond centers. As the company grows, the need for effectively communicating within the organization as well as with its customers has become Niru’s top priority. It’s new marketing model of “perfect synergy” from purchasing raw materials, to the manufacturing and assorting of diamonds, right to the final product in jewelry and watches is carefully planned and executed by Niru’s knowledgeable and dedicated staff. Niru has chosen JCK Las Vegas 2013 to showcase this new marketing campaign to the American market and to highlight the journey it has taken for them to reach where they are today.

About Niru

Established in 1979, Niru Diamonds has earned an international reputation for integrity and reliability by consistently meeting its customer’s exact demands. Niru is a vendor of choice to the world's leading watch brands, jewelers, and retailers. It specializes in Princess, straight baguette, GIA certified stones and perfectly cut 3EX rounds. Niru’s philosophy of continually working towards better communication between its suppliers, employees, and clients is what sets it apart in the industry. Through the long lasting supply arrangements with major rough producers, they are able to procure rough on regular basis and manufacture top quality polished through their state of the art factories in Sri Lanka, Israel and Switzerland. Their vast and precise inventory enables customers to order exactly what they need and to receive excellent cuts every time.