Kings XI Punjab team members seen in action during the making of the iconic Kingfisher commercial

April 6, 2013 - PRLog -- With the start of the most anticipated cricket event in India, Kingfisher Premium, the Good Times partner to six teams (Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Kings XI Punjab, Sunrisers Hyderabad & Rajasthan Royals) sets out to infuse fresh excitement to their iconic television commercial.

Ace cricketers from the Kings XI Punjab team – Adam Gilchrist, Piyush Chawla and Praveen Kumar were seen putting on their dancing shoes and adjusting their vocal cords as they faced the cameras to bring alive the ‘Oo la la la le o’ moments during the making of the Kingfisher television commercial. Television viewers will now enjoy the new refreshed commercial during the impending cricketing season featuring players across the six teams singing to the infectious tunes of Kingfisher.

Kingfisher Premium has been the Good Times partner to the most entertaining cricketing event since its inception in 2008. A journey that started 6 years ago, with one team singing the jingle, now has 20 players from six different teams singing the same tune with the same vigor. The three players from Kings XI Punjab were seen grooving and singing along the catchy jingle during the shoot today.

While shooting for the TVC, the enthusiastic team members commented, “It’s been a lot of fun shooting for the Kingfisher commercial. Gives us a chance to have a good time before the action packed matches start. The Kingfisher jingle is very catchy and we can’t seem to stop humming it ever since the start of the shoot. It’s very exciting and it’s an honor to have been given an opportunity to be a part of this epic commercial. Kingfisher Premium surely has got the ball rolling for more of the Good Times.”

About Kingfisher Premium:

Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.

Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher Octoberfest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially being the Good Times Partner of 6 Teams – Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils, King XI Punjab.

Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a “Good Times Partner” to the FDCI sponsored Wills India Fashion Week in Delhi, the Lakme Fashion Week in Mumbai and the Punjab International Fashion Week. It is also co-hosts the Chennai International Fashion Week and the Coimbatore Fashion Weekend.

In music, Kingfisher owns the coveted “The Great Indian Octoberfest” which attracted footfalls in excess of 65000 in 2010 and the popular Kingfisher Voice of Goa.

Kingfisher’s Associations with Sports:

Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly & Ajay Jadeja in the late 90s & two of the world’s best cricketers Andrew Flintoff & Michael Vaughan.

1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.

The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.