Signal Releases Beginner's Guide to Email Marketing E-Book

CHICAGO - April 4, 2013 - PRLog -- Contact: Katherine Raz    
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SIGNAL RELEASES BEGINNER’S GUIDE TO EMAIL MARKETING

All-in-one guide authored by email marketing platform authority designed to help businesses execute email marketing programs in 2013

April 4, 2013 (Chicago) -- Signal (www.signalhq.com), the cloud-based marketing platform that has twice been included in Inc. Magazine’s 500/5000 list of the fastest-growing private companies in America, today released a comprehensive guide to email marketing aimed at small to medium-sized businesses starting an email marketing program. The guide, A Beginner’s Guide to Email Marketing, has been released as a free e-book and is available for download on the Signal website (http://www.signalhq.com/resources/guides/beginners-guide-to-email-marketing/).

A Beginner’s Guide to Email Marketing is a comprehensive resource for businesses and marketers looking for an affordable and effective way to reach customers. It covers topics from building an initial email list to using advanced tricks like email drip campaigns and email coupon disbursement, as well as staying in compliance with CAN-SPAM laws.

“Email is the most effective form of communication marketers have,” Signal co-founder Jeff Judge says. “It’s affordable, versatile, and drives sales.” He adds, “Every month we have customers asking us for a basic guide to firing up an email marketing program. So we’ve put all the best stuff we’ve learned in this e-book.”

The Signal team compiled the guide for beginning email marketers as well as those looking to expand their email marketing program into advanced territory with drip campaigns, segmentation, coupons and more. The 19-page free e-book contains a section on SPAM regulations and filters, so new email marketers can easily understand the rules and maintain high levels of email deliverability as they grow their email marketing program.

“Any business can benefit from a well-executed email marketing program,” Judge says. “We just want to make it easy for them to start it up.”

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E-book URL: http://www.signalhq.com/resources/guides/beginners-guide-...


ABOUT SIGNAL

Signal is a web-based, all-in-one marketing hub for businesses to manage email, text, social media and digital promotions from a single dashboard. Plans start at $10/month. The company is based in Chicago. http://www.SignalHQ.com