Style Coalition Partners With Esquire in Men's Vertical Expansion

April 5, 2013 - PRLog -- Influencer marketing platform Style Coalition (http://stylecoalition.com/) has expanded its portfolio with the addition of a men’s lifestyle vertical in partnership with Esquire, marking another extension of its existing relationship with Hearst Digital Media.

Style Coalition will work with Esquire, brands and agencies to develop integrated social media programs that leverage the men’s lifestyle influencers and their collective reach of more than 1 million monthly unique readers, – from branded content to events and video series, and also programming for its online video channel, SCTV. (www.stylecoalition.tv)

"Esquire is excited to be partnering with Style Coalition, broadening our participation in the ever-widening conversation around men's style,” said Jack Essig, Esquire’s Senior Vice-President, Publishing Director & Chief Revenue Officer.  “Their network of emerging men's influencers share Esquire's essential DNA and approach to helping men navigate today's styles and lifestyle trends."

The Esquire partnership is kicking off with the “A Kick of Color” campaign for Johnston & Murphy and features a series of branded content created by four of Style Coalition’s influential men’s lifestyle bloggers including Style Girlfriend (http://stylegirlfriend.com/outfit-of-the-day-croquet-anyone/), Scout Sixteen (http://scoutsixteen.com/johnston-murphy-1/), Trend Styled (http://www.trendstyled.com/2013/03/just-kick-of-color.html) and TSBMen (http://tsbmen.com/). The content will be published throughout April on each bloggers’ site and social networks and on JohnstonMurphy.com.  Advertisers can also feature content from the bloggers’ posts in custom ad units on Esquire.com.

“Men are seeking fashion, grooming and life advice from a trusted source whether that’s the editors at Esquire or the personal connection they gain from a blogger who shares their point of view,” said Ted Nadeau, Style Coalition President and COO. “The number and significance of men’s influencers and bloggers have steadily grown. We saw a great need from advertisers who want to reach these readers and a group of top quality influencers excited to work with leading brands.”

Earlier this year, Style Coalition launched SCX Influencer Exchange (http://stylecoalition.com/exchange), a pioneering automated, subscription-based solution for agencies and brands to find, activate and manage online influencers and bloggers, analyze data, and measure ROI for their integrated marketing campaigns.

The growing roster of selected men’s lifestyle influencers are all members of Style Coalition’s SCX Influencer Exchange. Each of the twenty sites – including Effortless Gent (http://effortlessgent.com/), Perpetuelle (http://blog.perpetuelle.com/), I Am Galla (http://www.iamgalla.com/), and Average Joes (http://www.averagejoesblog.com/)  -- share a common thread of a discerning niche point of view, sophisticated eye for style and strong social media footprint.

The expansion into the new vertical allows Style Coalition to broaden its reach to brands in the ever-growing men’s lifestyle market including fashion, accessories, grooming, automotive, gaming, sports, culture and entertainment among others -- while still maintaining its focus on the stylish lifestyle consumer. The new sites cover a variety of topics — style advice for both “average Joe’s” and the “fashionisto” including one from a woman’s perspective, how-to’s and product reviews; more than half also focus on general male pursuits, music, travel, etc. — giving Style Coalition the flexibility to work with brands on a number of campaign initiatives.

About Style Coalition

Founded in 2008, Style Coalition is the leading platform for influencer marketing in the lifestyle vertical, providing brands direct access to top online influencers for innovative multi-channel social media campaigns through a variety of proprietary solutions and its partnership with Hearst Digital Media. SCX: Influencer Exchange is an automated, subscription-based, influencer campaign solution designed for brands and agencies to find and book top influencers, as well as provide valuable data and measure ROI. SCTV: Influencer Video Channel is the first online video channel dedicated to original programming from top fashion, beauty & home design influencers. SC Lounge is a work + play space for influencers located in NYC. Style Coalition, with this portfolio of influencer marketing products and its full-service solutions, gives brands a variety of opportunities to connect with and activate influencers.

About Esquire

Esquire (www.esquire.com), published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 15 years, it has won a total of 16 National Magazine Awards. Its Web site and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 26 editions around the world. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk).Follow Esquire on Twitter at @Esquiremag.

Press Contacts:

For Style Coalition          

Courtney Forrest          

Communiqué          

212-388-1566          

courtney@courtneyforrest.com          

For Esquire

Nathan Christopher

Executive Director of PR
Hearst Magazines

212-649-2582

nchristopher@hearst.com

For Johnston & Murphy

Rachel Donahue

Marketing Manager

Johnston & Murphy

615-367-8268

rdonahue@genesco.com