Honda has Earned the Recognition of Having the Best Brand Image

MERRILLVILLE, Ind. - April 4, 2013 - PRLog -- Kelley Blue Book has confirmed again what dealerships like Team Honda in Merrillville (http://www.teamhondaon30.com/page/about_us/en/) already know: car buyers trust Honda vehicles. Honda was recognized as Most Trusted Brand in the 2013 Brand Image Awards held by KBB.com. Honda also landed at number one overall in the category of Best Overall Non-Luxury Brand. Honda is the most decorated brand for 2013, indicating that consumers trust and respect the Japanese automaker.

Car buyers and sellers turn to Kelley Blue Book every day to provide reliable information on automobile value. Every year, KBB.com ranks brands based on consumer perceptions in their Brand Image Awards. The Kelley Blue Book Market Intelligence Brand Watch study surveys over 12,000 new car buyers to find out what they think of various brands. Studying customer perception is a real-world test of whether or not automakers make good on promises of reliability, performance, and value.

Honda was the highest ranked of any non-luxury brand, earning the highest average scores across several categories. This is the third year that Honda won the award for Best Value Brand and the second year in a row the automaker took home Most Trusted Brand.

KBB.com editors noted that, to win the Best Value Brand award, the automaker’s vehicles must be affordable, reliable, and have a good resale value — Honda scored near the top in each of those categories. The KBB.com editors said, “With a reputation that precedes it and vehicles that seemingly never fail to deliver on the promise, Honda is like the perpetual motion machine of brand trust.” Honda has won over the perceptions of consumers by constantly delivering vehicles that exceed expectations for reliability at exceptionally affordable prices. The respect the automaker has won for reliability has led to the exceptionally high resale value for Honda vehicles (http://www.teamhondaon30.com/search/search_filter/type/new/).
Team Honda is an Indiana Honda dealership proudly serving the Merrillville and Valparaiso areas. Team Honda is located at 4613 E. Lincoln Highway in Merrillville, and carries the full lineup of Honda vehicles, as well as a large selection of used and certified pre-owned vehicles. Interested drivers should visit their dealership (http://www.teamhondaon30.com/page/hours/en/) to see everything that they have to offer.