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Follow on Google News | Jack Myers keynote speaker at 2013 Game Marketing SummitJack Myers, Author of Hooked Up will deliver keynote at 2013 Game Marketing Summit on April 17 in San Francisco to discuss the importance of the gaming platform and its ability to change and influence media and the marketing industry.
By: genConnect.com Media ecologist Jack Myers (http://www.genconnect.com/ “For the past three decades, I’ve tracked the impact of emerging technologies on media, advertising and marketing,” Myers said. “As I peer into the next decade, it’s clear to me that gaming is one of the three most important and dynamic platforms (integrated with video and social), contributing to the complete transformation of the media and marketing industry.” Myers will share insights from his research among young people on the emerging opportunities for game marketers and media. He will discuss the “Hooked Up Generation” – a subset of the Millennials – and how this group will transform gaming, entertainment, marketing, culture, politics, education and even technology itself. “Growing pains are inevitable as Internet Generations integrate their native games into their culture,” Myers writes in Chapter 14 of his book. “Internet Pioneers are active gamers. They are also the most socialized and possibly the most well-adjusted generation in history.” The session will also address the new strategies, perspectives and an understanding of the forces that have influenced and defined this generation. “I’m excited to have the opportunity at GMS 2013 to share my vision for the future of gaming, based on my research among the young generation whose radically different media interests are the driving force behind the transformation,” The cornerstone theme for this year’s summit is “The Game as the Platform.” A watershed year for the game industry, 2013 promises new console launches, disruptive technology challenging the status-quo, ever increasing expansion with smartphones, and tablets attracting millions of new game players, according to the organizers of the Game Marketing Summit. But the question still remains: How do we effectively reach and engage players? Sessions of this year’s GMS will be geared toward best practices to effectively reach consumers, and will address the ever-changing marketplace with a wide range of topics including: o Consoles As An Ad Platform o Broadcasting Games and the Return of e-Sports o Media Mix Evolution o Marketing to Millennials o Going Social or Viral with No Budget o Free-to-Play and Discoverability The Game Marketing Summit, formerly known as MI6, is a must-attend annual event for video game marketing professionals. GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry. The day culminates with the Game Marketing Awards Show, during which top creative work produced by and for the video game marketing community is showcased and honored. To register for the summit, visit the conference Web page: http://www.gamemarketingsummit.com About Jack Myers Jack Myers ia a media ecologist and chairman of Myers Media Business Network (http://www.jackmyers.com/ His new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, shares insight into the first generation to grow up with the Internet (born 1991-1995) and the positive impact they are likely to have on business, culture and society. His weekly video commentaries can be viewed at jackmyers.com. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative (http://www.wimmi.net/ Jack Myers Media Business Network publications include Jack Myers Media Business Report, MediaBizBloggers.com, Media Wall St Report, Jack Myers Video Report, Jack Myers Think Tank, Myers Advertising and Marketing Spending Forecasts and Myers Surveys of Advertising Executives. Jack's career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor. From 1984 to 2008, he consulted on technology, industry trends and shifting revenue-models for more than 250 media companies, marketers and agencies. While in college, he co-founded the Syracuse New Times. Jack is a Board Member of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman. About Game Marketing Summit The Game Marketing Summit and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, visit http://www.gamemarketingsummit.com About IDG World Expo IDG World Expo (http://www.idgworldexpo.com) Media Contact for Jack Myers: Randi Zucker Publicist, Jack Myers Media Business Network 917.710.0241 Randi@genconnect.com Media Contacts for GMS: Carol Lee | Marina Beck Rogers & Cowan 310.854.8168 | 310.854.8192 clee@rogersandcowan.com mbeck@rogersandcowan.com End
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