Kathy Bishop Named Director of Content Partnerships at Advance Digital Inc

JERSEY CITY, N.J. - April 4, 2013 - PRLog -- Advance Digital Inc. announced today that Kathy Bishop has taken on the newly created role of Director of Content Partnerships, leading a cross-platform initiative to expand content offerings into areas including lifestyle, technology, finance, travel and more.

Bishop will develop strategies and pursue partnerships that complement the award-winning journalism and community conversations that are the hallmark of Advance products in markets across the country. She will also explore creative opportunities with local and national sales teams across all platforms.

"We're excited to have Kathy leading this important initiative, which will help accelerate the rapid growth that has already seen the audience reach of Advance Digital websites surpass 55 million unique users this year," said John Hassell, Vice President of Content for Advance Digital. "Kathy's smarts and creativity will help us serve our communities in new and meaningful ways."

Bishop, who has led print innovation efforts at Advance Digital over the past year, brings a wealth of experience to this challenge from her years as a newspaper and magazine editor and from her time as Editorial Director at Meredith Integrated Marketing, where she created multi-channel content programs for major global brands.

"We are the industry leader in local market penetration, serving highly engaged communities across the United States," said Bishop. "This is an ideal time to help deepen the consumer experience."

About Advance Digital
Advance Digital Inc., is a leading creator of digital news and information products that deliver multi-platform solutions for consumers and advertisers in markets across the United States, in partnership with local media companies affiliated with Advance Publications Inc. Embracing new ideas and innovation, Advance Digital is committed to providing engaging digital solutions that inform, connect, empower the communities we serve. The company has its headquarters in Jersey City, N.J.