Indiana marketing agency adds revenue-driven strategy to its inbound marketing process

GOSHEN, Ind. - April 4, 2013 - PRLog -- DIR Incorporated provides sales ready lead opportunties and marketing that is responsible for a defined revenue target. DIR works with business owners / executives and other company leaders on marketing teams at small-to mid-sized investment and manufacturing companies focused on the food, health, medical, and life science industries. They supply access to inbound marketer talent to decrease cost per lead and increase sales qualified leads (SQL) by merging revenue performance management strategy (http://dirinc.us/revenue-performance-management/) with inbound marketing process (http://dirinc.us/strategic-inbound-marketing-process/).

"What makes DIR Incorporated different is that we offer both a physical and virtual team that believes in creating compelling, high-quality content to attract sales qualified leads. We have copywriters, designers, developers, strategists, and market researchers who are exclusively focused on strategic inbound marketing (SIM) and revenue performance management (RPM)." says Matt Howell, DIR Incorporated VP of Operations.

The company is partnered with Optify, Salesforce, and several other marketing companies that give DIR Incorporated the combined talent pool and tools required to offer full-service strategic inbound marketing that is effective and affordable.

It also eliminates the complexity of working with multiple vendors, such as, SEO consultants, website design and development companies, Public Relations firms, content management freelancers, lead generation services, etc.

"We continuously optimize webpages and marketing communications to move qualified sales prospects down the sales funnel at a higher velocity. We specialize in behavior-triggered marketing automation and are able to report monthly on the progress of revenue performance indicators (RPIs), says Rob Rohena, DIR Incorporated, founder and CEO. He adds, .."but, it all starts with a two-step collaborative examination of a prospects current state of marketing to determine needs, opportunities and vulnerabilities, we call it a Co-Analysis".

To learn more about Revenue-Driven Strategic Inbound Marketing visit www.DIR Inc.us

To learn more about Optify visit their website at: http://www.optify.net (http://www.optify.net/internet-marketing-software-overvie...)