As a founding partner and Operating Principal of Keller Williams Realty Greenville-Upstate and Team Leader of Hamilton and Co. of Keller Williams Realty–one of the largest and fastest growing real estate brokerages in the Upstate–Hamilton is a familiar face among his customer base, in part thanks to the Vyral Marketing video program that nurtures the Email database he added to his firm’s marketing strategy about one year ago.
As a highly successful real estate professional, Hamilton seized upon the Vyral Marketing program not to cure any problems he was having with his customer base, but to maintain the connection and level of trust he has built with them.
One of South Carolina’s hardest working real estate professionals, Hamilton places a high value on technology for driving referrals and perpetuating familiarity. He says the best marketing strategy is one that maintains that element of recognition in the back of customers’ minds. After hearing about the successes other realtors have had with Vyral Marketing’s educational video marketing program, Hamilton wasted no time climbing on board.
The response, Hamilton says, has exceeded his expectations.
“Vyral Marketing has a great model that works well and helps you stay on track,” Hamilton says. “We get lots of positive feedback every time a video is released.”
Hamilton makes the most of the two Vyral Marketing educational videos he films and releases each month by distributing them through social media, in addition to the 11,000 Email addresses in his database who receive each video; although he doesn’t really distribute them himself. Vyral Marketing does that for Hamilton, part of its full service, “done for you” video marketing program.
Ranked the number one Keller Williams group in Upstate South Carolina, Hamilton and Co. was also named one of America's Top 250 Real Estate Professional Teams in Transaction Sides by The Wall Street Journal and Real Trends, Inc. Hamilton believes his Vyral Marketing educational videos have added to his success by bringing his message directly to customers, like clockwork.
Hamilton is a great example of a top real estate professional who understands the value of leveraging his expertise and even his personality through video marketing. In doing so, Hamilton is connecting with his customer base, creating new leads, and thereby maintaining his brand status. Vyral Marketing allows him to tackle such an ambitious program because they take care of all the details.
“I couldn’t possibly do this without Vyral Marketing,” Hamilton says. “It’s a great way to stay in touch with your customer base, and over time you find that people actually look forward to viewing the videos.
“Vyral Marketing does everything for us, including writing the scripts we use, so the consistency is guaranteed.”
Hamilton is a busy man; too busy, he says, to try and create these educational videos twice monthly on his own. In addition to filming them, there’s the market research, the script preparation, post-shoot editing and the administrative functions involved in distributing each video like clockwork to Hamilton’s Email database and social media – Facebook, Twitter, Google+, Linkedin and YouTube.
“People will see one of my videos on Facebook or another social media site, or someone in my database will pass a video on to a friend or relative who is planning to buy or sell a house, so they have become a steady source of new referrals,” he says.
Vyral Marketing even allows videos to be tracked, making follow-ups with interested viewers a simple matter.
To learn more about Vyral Marketing’s education based video blogging service for businesses and real estate firms, request a free consultation, visit the Vyral Marketing website at http://www.getvyral.com, call 1-800-323-9974, or Email firstname.lastname@example.org.
About Vyral Marketing:
VyralMarketing.com was launched in 2009 by Frank Klesitz to provide “done for you” education-based customer database marketing services to businesses and independent service professionals. Vyral Marketing offers a cost-effective complement to traditional advertising that results in more referrals and repeat sales. Businesses who follow the Vyral Marketing program for 12 months can expect at least 10 percent of their customer database to buy again or refer others.
For a flat fee of $525 per month, Vyral Marketing customers receive video editing, custom article writing, social media marketing, Email marketing and personalized feedback and coaching. In 2012 alone,135 Vyral Marketing clients recorded more than 2,600 informational videos for distribution to their customer databases. Each Vyral Marketing client receives a monthly coaching call to receive personalized topic recommendations and scripts upon request. Vyral Marketing also provides a staff of video editors, writers and administrative personnel to handle the entire process, including distribution to the client’s customer database via Email and social media.